Latest about Parks Associates
The OTT Upside: US OTT Subs to Hit 277 in 2026
OTT subs will grow 20% in the new five years but churn rates are higher among younger viewers according to Parks Associates
Video Gaming Services in 36% of U.S. Broadband Homes
New study forecasts rapid growth for the U.S. cloud gaming services market, which will hit $3.6B in 2024
Cord-cutting Can be Costly: Average HH Spends $85 a Month on OTT
This is still $30 less expensive than the average pay TV bill according to new research from Parks Associates
Gap Between OTT and Traditional Pay-TV Services Continues to Grow
Four fifths of broadband homes subscribe to at least one OTT service, according to Parks Associates
The Cost of OTT: 18 Million Pay TV Subs Lost, 2014-2020
Parks Associates is predicting traditional pay TV subs will fall to only 53 million by 2024
Research: More Consumers Bundle Broadband and Mobile Services
As the pay TV bundle declines in popularity, the broadband/mobile bundle is filling the gap, Parks Associates reports, but consumers are paying a higher price
Report: Amazon NFL Deal Will Boost Subs
Parks Associates reports that Amazon Prime Video is already in 47% of broadband homes
Number of Pay-TV Customers Subscribing to OTT Jumped nearly 50% in 2020
Subscribers interested in new features as part of their pay-TV subscriptions
