Latest about Parks Associates
Research: More Consumers Bundle Broadband and Mobile Services
As the pay TV bundle declines in popularity, the broadband/mobile bundle is filling the gap, Parks Associates reports, but consumers are paying a higher price
Report: Amazon NFL Deal Will Boost Subs
Parks Associates reports that Amazon Prime Video is already in 47% of broadband homes
Number of Pay-TV Customers Subscribing to OTT Jumped nearly 50% in 2020
Subscribers interested in new features as part of their pay-TV subscriptions
Parks: Pandemic Helping Drive Consumer Adoption of vMVPDs
Many pay-TV customers plan to switch to vMVPD in the next 12 months
Consumers Expand OTT Subscriptions Beyond Big Three, Finds Parks
The Parks Associates report finds 2020 has shaped up to be unlike any other year in streaming
Parks: Netflix Remains OTT King as New Services Make Inroads
Disney+, HBO Max and Apple TV+ have asserted themselves as top OTT services
Parks Associates: Mobile Garners Biggest Share of Viewing Time Among Gen Z
While TV is still the overall preferred method, younger generations could lead to a shift
Number of OTT Services Double Since 2014, Parks Associates Finds
There are almost 300 OTT services available in the U.S.
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