Latest about Parks Associates
Gap Between OTT and Traditional Pay-TV Services Continues to Grow
Four fifths of broadband homes subscribe to at least one OTT service, according to Parks Associates
The Cost of OTT: 18 Million Pay TV Subs Lost, 2014-2020
Parks Associates is predicting traditional pay TV subs will fall to only 53 million by 2024
Research: More Consumers Bundle Broadband and Mobile Services
As the pay TV bundle declines in popularity, the broadband/mobile bundle is filling the gap, Parks Associates reports, but consumers are paying a higher price
Report: Amazon NFL Deal Will Boost Subs
Parks Associates reports that Amazon Prime Video is already in 47% of broadband homes
Number of Pay-TV Customers Subscribing to OTT Jumped nearly 50% in 2020
Subscribers interested in new features as part of their pay-TV subscriptions
Parks: Pandemic Helping Drive Consumer Adoption of vMVPDs
Many pay-TV customers plan to switch to vMVPD in the next 12 months
Consumers Expand OTT Subscriptions Beyond Big Three, Finds Parks
The Parks Associates report finds 2020 has shaped up to be unlike any other year in streaming
Parks: Netflix Remains OTT King as New Services Make Inroads
Disney+, HBO Max and Apple TV+ have asserted themselves as top OTT services
