Parks Associates

Latest about Parks Associates

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Consumer Spending on Traditional Pay-TV Drops 10% from 2016-18

By Phil Kurz published

Parks Associates report finds only internet video entertainment is holding its own.

Insights
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Broadband Mobile Services Key to Prevent Cord Cutting, Says Parks Associates

By Michael Balderston published

As mobile viewing rises, subscribers are more likely to leave traditional services if needs aren’t met.

Business
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Report: Antenna Only Homes Increase to 15 Percent

By Michael Balderston published

Analysis
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Report: One in Five Homes Use Digital Antennas for Live TV

By Michael Balderston published

16 percent increase since 2015 coincides with decline in pay-TV subscriptions

Analysis
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Popularity of OTT Pay-TV Service Grows Among Broadband Households

By Phil Kurz published

Majority want to continue to access local channels, regardless of the plan they choose

Streaming
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Parks: Traditional Pay-TV Loyalty Continues Slide While OTT Popularity Remains High

By Phil Kurz published

A new report from Parks Associates also reveals a drop in the willingness of pay-TV subscribers to recommend the service to others.

Business
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Research Finds Live TV Viewing Shrinks In North America

By Phil Kurz published

Parks Associates research finds live TV accounted for 42% of viewing in Q3 2018

Insights
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Netflix, Amazon Prime Lead the OTT Pack

By Tom Butts published

Hulu, HBO Now and Starz round out the top 5, according to Parks Associates.

Streaming
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‘Alternative Video’ Gaining Ground on Traditional TV Programming

By Tom Butts published

On the same day that the Emmy Awards announce their nominations for the 2018 season, a new report suggests that an increasing number of viewers are watching “alternative content”

Streaming
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Local News Sources Losing Ground to Live Streaming From Social Media

By Tom Butts published

More viewers turning to user generated content, according to Parks Associates

Streaming
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