Latest about Parks Associates
Report: One in Five Homes Use Digital Antennas for Live TV
16 percent increase since 2015 coincides with decline in pay-TV subscriptions
Research Finds Live TV Viewing Shrinks In North America
Parks Associates research finds live TV accounted for 42% of viewing in Q3 2018
Netflix, Amazon Prime Lead the OTT Pack
Hulu, HBO Now and Starz round out the top 5, according to Parks Associates.
Parks: Traditional Pay-TV Loyalty Continues Slide While OTT Popularity Remains High
A new report from Parks Associates also reveals a drop in the willingness of pay-TV subscribers to recommend the service to others.
Popularity of OTT Pay-TV Service Grows Among Broadband Households
Majority want to continue to access local channels, regardless of the plan they choose
‘Alternative Video’ Gaining Ground on Traditional TV Programming
On the same day that the Emmy Awards announce their nominations for the 2018 season, a new report suggests that an increasing number of viewers are watching “alternative content”
Local News Sources Losing Ground to Live Streaming From Social Media
More viewers turning to user generated content, according to Parks Associates
Piracy, Account Sharing Resulted in $9B Lost Revenue in 2019 for U.S.
If trends continue, cost to pay-TV and OTT operators could reach $67 billion worldwide by 2023, per Parks Associates.
