Latest about Parks Associates
Report: 60% of Homes Find Broadband More Important Than Pay-TV
Sentiments regarding broadband may only increase during coronavirus pandemic, says Parks Associates
OTT Platforms Get Boost from Awards, Says Parks Associates
Award-winning, original programming makes it harder for consumers to drop services
Report: Household Spending on Streaming Held Flat for Three Years
Parks Associates’ research puts average spending at $8/month since 2016.
OTT Subscribers Return to Living Room, Says Parks Associates
The researcher has detected a shift away from mobile and PCs to connected TVs.
Consumer Spending on Traditional Pay-TV Drops 10% from 2016-18
Parks Associates report finds only internet video entertainment is holding its own.
Broadband Mobile Services Key to Prevent Cord Cutting, Says Parks Associates
As mobile viewing rises, subscribers are more likely to leave traditional services if needs aren’t met.
Report: One in Five Homes Use Digital Antennas for Live TV
16 percent increase since 2015 coincides with decline in pay-TV subscriptions
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