Latest about Parks Associates
OTT Subscribers Return to Living Room, Says Parks Associates
The researcher has detected a shift away from mobile and PCs to connected TVs.
Consumer Spending on Traditional Pay-TV Drops 10% from 2016-18
Parks Associates report finds only internet video entertainment is holding its own.
Broadband Mobile Services Key to Prevent Cord Cutting, Says Parks Associates
As mobile viewing rises, subscribers are more likely to leave traditional services if needs aren’t met.
Report: One in Five Homes Use Digital Antennas for Live TV
16 percent increase since 2015 coincides with decline in pay-TV subscriptions
Research Finds Live TV Viewing Shrinks In North America
Parks Associates research finds live TV accounted for 42% of viewing in Q3 2018
Netflix, Amazon Prime Lead the OTT Pack
Hulu, HBO Now and Starz round out the top 5, according to Parks Associates.
Parks: Traditional Pay-TV Loyalty Continues Slide While OTT Popularity Remains High
A new report from Parks Associates also reveals a drop in the willingness of pay-TV subscribers to recommend the service to others.
Popularity of OTT Pay-TV Service Grows Among Broadband Households
Majority want to continue to access local channels, regardless of the plan they choose
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