Parks Associates

Latest about Parks Associates

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Smart TVs Reside in More Than Half of U.S. Broadband Homes

By Michael Balderston Published

Smart TVs are the primary streaming device in a third of houses

Trends
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Disney+ Adopted by 25% of U.S. Broadband Homes Since Launch, Report Finds

By Michael Balderston Published

Apple TV+, which launched around the same time, is at 10%

Insights
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OTT Subs in 76% of Broadband Homes, Says Parks Associates

By Phil Kurz Published

Popularity of OTT services have climbed amid COVID-19 stay-at-home orders

Streaming
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TV Antennas Used by 25% of Homes in 2019, Per Parks Associates

By Michael Balderston Published

Half of TV antenna users do not subscribe to pay-TV services

Insights
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Report: 60% of Homes Find Broadband More Important Than Pay-TV

By Michael Balderston Published

Sentiments regarding broadband may only increase during coronavirus pandemic, says Parks Associates

Insights
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OTT Platforms Get Boost from Awards, Says Parks Associates

By Michael Balderston Published

Award-winning, original programming makes it harder for consumers to drop services

Streaming
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Report: Antenna Only Homes Increase to 15 Percent

By Michael Balderston Published

Analysis
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Report: Household Spending on Streaming Held Flat for Three Years

By Michael Balderston Published

Parks Associates’ research puts average spending at $8/month since 2016.

Streaming
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OTT Subscribers Return to Living Room, Says Parks Associates

By Phil Kurz Published

The researcher has detected a shift away from mobile and PCs to connected TVs.

Streaming
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Consumer Spending on Traditional Pay-TV Drops 10% from 2016-18

By Phil Kurz Published

Parks Associates report finds only internet video entertainment is holding its own.

Insights
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