Latest about Parks Associates
Parks: Streaming Video Churn Rate Holds Steady at 47%
High churn rates mean constantly shifting strategies for acquiring subs
Cumulative U.S. Streaming Piracy Losses to Top $113B in 2027
Piracy rates will also rise between now and 2027, according to Parks Associates
Nearly Nine in Ten U.S. Internet Homes Have a Streaming Video Subscription
Two in five share passwords for services, up from 27% in 2019, according to Parks Associates
Parks: Roku-Branded TV Launch Highlights Accelerated Move to Smart TVs
Report shows 87% of U.S. Internet households subscribe to at one streaming service
Sports SVOD Subscriptions in the U.S. Alone Topped $13B in 2022
Parks Associates says it will increase 73% over the next five years
Nearly Half of OTT Subs Hop Between Multiple Services Each Year
Those OTT subs moved to different services multiple times over a 12-month period according to a survey from Parks Associates
Parks: Consumers Watch Video 6+ Hours a Week on Mobile Phones
The increases come as video consumption on TV sets, tablets, and computers continues to decrease
Nearly a Quarter of Ad-Supported OTT Users “Often” Click on Ads
About 23% of users say they often click on ads or purchase items from ads on ad-supported streaming services
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