Parks Associates
Latest about Parks Associates

Two Thirds of Internet Homes Watch NFL Games
By George Winslow published
But fans are frustrated with the blackouts and limitations of the NFL+ subscription streaming product, according to Parks Associates

Parks Associates Virtual Conference To Focus on Personalizing Viewer Experiences
By Phil Kurz published
The event, July 21, offers three sessions and a chat with Paramount’s chief product officer

40M U.S. Internet Households Trialed, Subscribed To OTT Service In First Half Of 2021
By Phil Kurz published
Parks Associates also found the more services consumers trial the more likely they are to subscribe

Stacking of OTT Services at Record Levels
By Phil Kurz published
Half of U.S. internet homes stack four or more OTT services, according to new data from Parks Associates

Pay TV Subs To Decline To 77M By 2024
By Phil Kurz published
As consumers move to streaming services, pay TV operators launch their own OTT offerings, according to Parks Associates

Sports Dominates Live Streaming Viewing
By George Winslow published
61% of livestreaming viewers watch sports, far more than news, which captured only 36% of live streamers

Amazon Prime Video in 45% of U.S. Internet Households
By George Winslow published
Amazon’s recent $20 a year price hike is part of a growing trend in increased sub prices by streaming services according to a new report from Parks Associates

32M U.S. Households are OTT Video “Service Hoppers”
By George Winslow published
Parks Associates finds streaming services face a growing number of people who regularly switch between streaming services
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