Latest about Parks Associates
Parks: Roku-Branded TV Launch Highlights Accelerated Move to Smart TVs
Report shows 87% of U.S. Internet households subscribe to at one streaming service
Sports SVOD Subscriptions in the U.S. Alone Topped $13B in 2022
Parks Associates says it will increase 73% over the next five years
Nearly Half of OTT Subs Hop Between Multiple Services Each Year
Those OTT subs moved to different services multiple times over a 12-month period according to a survey from Parks Associates
Parks: Consumers Watch Video 6+ Hours a Week on Mobile Phones
The increases come as video consumption on TV sets, tablets, and computers continues to decrease
Nearly a Quarter of Ad-Supported OTT Users “Often” Click on Ads
About 23% of users say they often click on ads or purchase items from ads on ad-supported streaming services
Two Thirds of Internet Homes Watch NFL Games
But fans are frustrated with the blackouts and limitations of the NFL+ subscription streaming product, according to Parks Associates
Parks Associates Virtual Conference To Focus on Personalizing Viewer Experiences
The event, July 21, offers three sessions and a chat with Paramount’s chief product officer
40M U.S. Internet Households Trialed, Subscribed To OTT Service In First Half Of 2021
Parks Associates also found the more services consumers trial the more likely they are to subscribe
