Latest about Parks Associates
Nearly Nine in Ten U.S. Internet Homes Have a Streaming Video Subscription
Two in five share passwords for services, up from 27% in 2019, according to Parks Associates
Parks: Roku-Branded TV Launch Highlights Accelerated Move to Smart TVs
Report shows 87% of U.S. Internet households subscribe to at one streaming service
Sports SVOD Subscriptions in the U.S. Alone Topped $13B in 2022
Parks Associates says it will increase 73% over the next five years
Nearly Half of OTT Subs Hop Between Multiple Services Each Year
Those OTT subs moved to different services multiple times over a 12-month period according to a survey from Parks Associates
Parks: Consumers Watch Video 6+ Hours a Week on Mobile Phones
The increases come as video consumption on TV sets, tablets, and computers continues to decrease
Nearly a Quarter of Ad-Supported OTT Users “Often” Click on Ads
About 23% of users say they often click on ads or purchase items from ads on ad-supported streaming services
Two Thirds of Internet Homes Watch NFL Games
But fans are frustrated with the blackouts and limitations of the NFL+ subscription streaming product, according to Parks Associates
Parks Associates Virtual Conference To Focus on Personalizing Viewer Experiences
The event, July 21, offers three sessions and a chat with Paramount’s chief product officer
