Latest about Parks Associates
CES2024: Smartphone Ownership Surpasses TV Ownership in U.S. for the First Time
About 92% of U.S. homes have an internet connection, 90% own a smartphone and 88% own a TV according to Parks Associates
Parks: Just 5% of U.S. Internet Households Have Only a Pay-TV Service
While only a small fraction rely solely on pay TV to access video content, churn rates for streaming services are 50%
ATSC 3.0 Offers Way ‘To Pump New Life’ Into OTA TV, Says Parks Associates Analyst
A new report on 3.0 finds NextGen TV has come at the right time for broadcasters and viewers
Streaming Stickiness: Netflix and Prime Video Have Longest Subscription Durations
The duration of the average Netflix subscription is over 4 years; Peacock is the shortest at just over one year, according to Parks
Prime Video Is #1 in New Ranking of Top 10 Subscription Video Services
YouTube Premium moves up to the #10 spot on Parks Associates’ newly revised list of the top ten U.S. subscription video services ranked by sub counts
Study: Consumers Could Save $366 Per Year by Switching to Ad-Based Streaming Tiers
Data from the Parks Associates study will be presented at the annual Future of Video event November 14-16
Parks: Household Spending on Streaming Subscriptions Slumps
A steep 25% decline in streaming subscriptions has occurred since 2021
Parks Survey: Annual Streaming Churn Rate Hits 47%
Consumers cite costs, content, price hikes as factors why churn rates on an annual basis are so high
