Latest about Parks Associates
Parks Reports High Churn Levels, Falling Customer Satisfaction with Streamers
Several factors are contributing to the trends including the economic downturn
Parks: Nearly Half of Pay-TV Subscribers Want to Use Their TVs for Smart Home Control and Security
Feature second only to having the ability to stream content from an online video service via a pay-TV service
Report: Nearly Half of Streaming Video Industry Executives Lack the Right Data to Make Good Business Decisions
Fragmentation of streaming market is main culprit
Antenna Use Climbs Among Internet Homes, But NextGen TV Awareness Remains Low
Researcher Alan Bullock discusses his latest research for Parks Associates
CES2024: Smartphone Ownership Surpasses TV Ownership in U.S. for the First Time
About 92% of U.S. homes have an internet connection, 90% own a smartphone and 88% own a TV according to Parks Associates
Parks: Just 5% of U.S. Internet Households Have Only a Pay-TV Service
While only a small fraction rely solely on pay TV to access video content, churn rates for streaming services are 50%
ATSC 3.0 Offers Way ‘To Pump New Life’ Into OTA TV, Says Parks Associates Analyst
A new report on 3.0 finds NextGen TV has come at the right time for broadcasters and viewers
Streaming Stickiness: Netflix and Prime Video Have Longest Subscription Durations
The duration of the average Netflix subscription is over 4 years; Peacock is the shortest at just over one year, according to Parks
