Latest about Parks Associates
Parks: Nearly Half of Pay-TV Subscribers Want to Use Their TVs for Smart Home Control and Security
Feature second only to having the ability to stream content from an online video service via a pay-TV service
Antenna Use Climbs Among Internet Homes, But NextGen TV Awareness Remains Low
Researcher Alan Bullock discusses his latest research for Parks Associates
CES2024: Smartphone Ownership Surpasses TV Ownership in U.S. for the First Time
About 92% of U.S. homes have an internet connection, 90% own a smartphone and 88% own a TV according to Parks Associates
Parks: Just 5% of U.S. Internet Households Have Only a Pay-TV Service
While only a small fraction rely solely on pay TV to access video content, churn rates for streaming services are 50%
ATSC 3.0 Offers Way ‘To Pump New Life’ Into OTA TV, Says Parks Associates Analyst
A new report on 3.0 finds NextGen TV has come at the right time for broadcasters and viewers
Streaming Stickiness: Netflix and Prime Video Have Longest Subscription Durations
The duration of the average Netflix subscription is over 4 years; Peacock is the shortest at just over one year, according to Parks
Prime Video Is #1 in New Ranking of Top 10 Subscription Video Services
YouTube Premium moves up to the #10 spot on Parks Associates’ newly revised list of the top ten U.S. subscription video services ranked by sub counts
