Parks Associates

Researcher Alan Bullock discusses his latest research for Parks Associates

About 92% of U.S. homes have an internet connection, 90% own a smartphone and 88% own a TV according to Parks Associates

While only a small fraction rely solely on pay TV to access video content, churn rates for streaming services are 50%

A new report on 3.0 finds NextGen TV has come at the right time for broadcasters and viewers

The duration of the average Netflix subscription is over 4 years; Peacock is the shortest at just over one year, according to Parks

YouTube Premium moves up to the #10 spot on Parks Associates’ newly revised list of the top ten U.S. subscription video services ranked by sub counts

Data from the Parks Associates study will be presented at the annual Future of Video event November 14-16

A steep 25% decline in streaming subscriptions has occurred since 2021

Consumers cite costs, content, price hikes as factors why churn rates on an annual basis are so high

High churn rates mean constantly shifting strategies for acquiring subs