Latest about Parks Associates
Sports Dominates Live Streaming Viewing
61% of livestreaming viewers watch sports, far more than news, which captured only 36% of live streamers
Amazon Prime Video in 45% of U.S. Internet Households
Amazon’s recent $20 a year price hike is part of a growing trend in increased sub prices by streaming services according to a new report from Parks Associates
32M U.S. Households are OTT Video “Service Hoppers”
Parks Associates finds streaming services face a growing number of people who regularly switch between streaming services
Smart TVs Become Default Platform For Viewing Streamed Content
A new Parks Associates white paper finds that more than half of U.S. broadband homes own smart TVs
Nearly 114M U.S. Homes Have a High-Speed Internet Service
New 5G wireless offerings and the expansion of broadband services will drive the growth in home internet services in the next few years, according to Parks Associates
Samsung’s Tizen OS for Smart TVs Is the Primary Video Viewing Device in 27% of U.S. Broadband Homes
Parks Associates also reports that the churn rate for SVOD services hit 45% in 2021
CES 2022: Average U.S. Broadband Home Now Has 14.5 Connected Devices
CES 2022 About four in ten (41%) of US broadband households have a streaming media player according to new data from Parks Associates
Top 10 SVOD Services Led by Netflix
Amazon's Prime Video holds onto #2 and Disney moves into the top three for the first time according to a new ranking from Parks Associates
