Latest about Parks Associates
Adoption of Smart TVs Shows Significant Growth, Hits 56%
Rapid growth in smart TV adoption since 2019 during the pandemic helps explain why Comcast and Amazon are launching their own CTVs, according to Parks Associates
The OTT Upside: US OTT Subs to Hit 277 in 2026
OTT subs will grow 20% in the new five years but churn rates are higher among younger viewers according to Parks Associates
Video Gaming Services in 36% of U.S. Broadband Homes
New study forecasts rapid growth for the U.S. cloud gaming services market, which will hit $3.6B in 2024
Cord-cutting Can be Costly: Average HH Spends $85 a Month on OTT
This is still $30 less expensive than the average pay TV bill according to new research from Parks Associates
Gap Between OTT and Traditional Pay-TV Services Continues to Grow
Four fifths of broadband homes subscribe to at least one OTT service, according to Parks Associates
Research: More Consumers Bundle Broadband and Mobile Services
As the pay TV bundle declines in popularity, the broadband/mobile bundle is filling the gap, Parks Associates reports, but consumers are paying a higher price
