Latest about Parks Associates
Smart TVs Become Default Platform For Viewing Streamed Content
A new Parks Associates white paper finds that more than half of U.S. broadband homes own smart TVs
Nearly 114M U.S. Homes Have a High-Speed Internet Service
New 5G wireless offerings and the expansion of broadband services will drive the growth in home internet services in the next few years, according to Parks Associates
Samsung’s Tizen OS for Smart TVs Is the Primary Video Viewing Device in 27% of U.S. Broadband Homes
Parks Associates also reports that the churn rate for SVOD services hit 45% in 2021
CES 2022: Average U.S. Broadband Home Now Has 14.5 Connected Devices
CES 2022 About four in ten (41%) of US broadband households have a streaming media player according to new data from Parks Associates
Top 10 SVOD Services Led by Netflix
Amazon's Prime Video holds onto #2 and Disney moves into the top three for the first time according to a new ranking from Parks Associates
One in Five Broadband Households Now Have a vMVPD Service
Virtual MVPDs like YouTube TV continue to expand their reach with 19% of broadband homes subscribing to one according to Parks Associates
Adoption of Smart TVs Shows Significant Growth, Hits 56%
Rapid growth in smart TV adoption since 2019 during the pandemic helps explain why Comcast and Amazon are launching their own CTVs, according to Parks Associates
The OTT Upside: US OTT Subs to Hit 277 in 2026
OTT subs will grow 20% in the new five years but churn rates are higher among younger viewers according to Parks Associates
