Latest about Parks Associates
CES 2022: Average U.S. Broadband Home Now Has 14.5 Connected Devices
CES 2022 About four in ten (41%) of US broadband households have a streaming media player according to new data from Parks Associates
Top 10 SVOD Services Led by Netflix
Amazon's Prime Video holds onto #2 and Disney moves into the top three for the first time according to a new ranking from Parks Associates
One in Five Broadband Households Now Have a vMVPD Service
Virtual MVPDs like YouTube TV continue to expand their reach with 19% of broadband homes subscribing to one according to Parks Associates
Adoption of Smart TVs Shows Significant Growth, Hits 56%
Rapid growth in smart TV adoption since 2019 during the pandemic helps explain why Comcast and Amazon are launching their own CTVs, according to Parks Associates
The OTT Upside: US OTT Subs to Hit 277 in 2026
OTT subs will grow 20% in the new five years but churn rates are higher among younger viewers according to Parks Associates
Video Gaming Services in 36% of U.S. Broadband Homes
New study forecasts rapid growth for the U.S. cloud gaming services market, which will hit $3.6B in 2024
Cord-cutting Can be Costly: Average HH Spends $85 a Month on OTT
This is still $30 less expensive than the average pay TV bill according to new research from Parks Associates
Gap Between OTT and Traditional Pay-TV Services Continues to Grow
Four fifths of broadband homes subscribe to at least one OTT service, according to Parks Associates
