Latest about Nielsen
Sinclair Renews Nielsen Deal for Local and National Audience Measurement
The multiyear deal includes measurement of local TV stations, national networks, regional cable channel, and national unwired network
Nielsen Improves Measurement of Local OTT Feeds
Metrics for local OTT feeds are now comparable with local TV and provide local stations with better cross platform measurement
Mediaproxy Expands Support for Nielsen Audio Watermarking
The software-based IP specialist updates accreditation from Nielsen for its flagship compliance system
Nielsen: TV Viewing Booms Again in January
Overall viewing was up as broadcast expanded its share of viewing time to 24.9%
Streaming Viewing up 27% in 2022: Nielsen
Stranger Things was the most streamed show with audiences watching 52B minutes of the Netflix streaming series, according to Nielsen
Nielsen: Streaming Audiences in Dec. Up 46% YoY
Peacock captured 1% of TV viewing for the first time as broadcast continued to lose TV viewing share
Netflix Expands Audience Measurement Deal With Nielsen
Multi-year agreement for linear and streaming audience data spans U.S., Mexico and Poland markets
