Latest about Nielsen
Nielsen: Fox, Disney Gain Viewing Share in October
Research Fox hit a company-high of 8.4% of total viewing; Disney held the top spot in the ranking of TV viewing by company
American Spirit Media Selects Nielsen for Local TV Measurement
Multi-year deal includes local TV ratings for all six markets and includes Nielsen’s Ad Intel
MRC Approves Incorporating First-Party Streaming Data Into Nielsen’s National Television Measurement
The Media Rating Council has also renewed accreditation for Nielsen’s National Panel Measurement
YouTube Overtakes Disney as Most Watched Media Distributor
In a streaming milestone, YouTube accounted for 10.4% of TV viewing in July, beating out Disney at 9.9% according to Nielsen
Nielsen: Week of July 4 Set Streaming Records
The first week of July produced some streaming fireworks with multiple viewing records set between July 1 to 7 according to Nielsen
Jared Grusd Joins Nielsen as CEO of Gracenote
Grusd comes to Nielsen’s Gracenote with deep experience at such media companies as Snapchat, Spotify, Google and HuffPost
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