Nielsen

Increases seen across February events including the Super Bowl, Womter Olympics, NBA All-Star Game and Daytona 500

Feature gives advertisers and agencies better insights into media campaign outcomes

It is the first broadcast sales organization to implement MDE, which dramatically speeds up the delivery of audience data in local markets

The multi-year agreement covers all of its streaming, national and local TV and radio properties

The multiyear deal covers covers audience measurement and media intelligence and includes new services

Industry survey and study highlights a growing demand for standards, transparency and interoperability in media measurement

The group said it had found `unusual changes’ in measurement results and laid out measures Nielsen needed to take in order to maintain accreditation

South Carolina and Iowa rank number 1 and 2 among the most watched women's college teams

The addition of the segments reflects the growing demand for targeting capabilities as the industry shifts towards addressable advertising