Latest about Nielsen
Warner Bros. Discovery Signs New Deal with Nielsen
The multi-year measurement and analytics agreement covers all of WBD’s streaming and linear platforms
Nielsen: Football, Back-to-School Trends Boost Traditional TV Viewing in August
Both broadcast and cable increased their share of total TV viewing as broadcast notched its largest viewing share since May
Nielsen: Hispanic Consumers ‘Leading the Way’ in Consuming Streaming Content
Demo spends much more time with streaming services than the general population, according to a new study
Streaming on Roku Surpasses Broadcast Viewership in the U.S. for Third Consecutive Month
Data from Nielsen shows that streaming on Roku-powered devices accounted for 21.4% of all TV viewing in July, compared to 18.4% for broadcast TV
Nielsen and WPP Media Ink New Audience Measurement Deal
The new agreement for audience measurement spans TV, streaming, audio, and cross-platform ad performance via Nielsen ONE
Nielsen: Ad-Supported TV Grew to a 73.6% Share of All Viewing in Q2
Broadcast outlets saw a 26% share of ad-supported viewing, while ad-backed streamers tallied 45%
Netflix Breaks Into Top 3 Media Distributors for the First Time
Nielsen ranks YouTube as No. 1 media distributor share of TV viewing, followed by Disney, Netflix and NBCUniversal
Netflix Boosts Streaming to 46% of TV Viewing in June
Broadcast's share fell below 20% for the first time ever, according to Nielsen's The Gauge
