Latest about Nielsen
Nielsen, Fox Sign Renewal Agreement for Audience Measurement
By George Winslow published
Multiyear deal includes measurement of all Fox properties across broadcast, cable and includes Nielsen One Ads
Nexstar Inks Major Comscore Audience Measurement Deal
By George Winslow published
Comscore will provide linear and cross platform measurement for Nexstar’s local TV, Broadcast, network, and digital businesses
Barb Taps MetaBroadcast and Nielsen's Gracenote for TV Measurement in UK
By George Winslow published
Gracenote’s program metadata and content IDs delivered through MetaBroadcast’s active data platform will broaden Barb's coverage, speed ratings reporting
Nielsen, LG To Create Largest U.S. ACR Data Footprint for TV Measurement
By George Winslow published
Nielsen to access ACR data from LG Ad Solutions; provide Nielsen ONE Ads Measurement and co-viewing Metrics for Campaigns on LG TVs
JIC Grants Conditional Certification to Comscore, iSpot and VideoAmp
By George Winslow published
The U.S. Joint Industry Committee of media buyers and sellers is working to bring better cross-platform measurement to the market
Nielsen Names New CEO
By George Winslow published
New CEO Karthik Rao is a 23-year veteran of the company; David Kenny to become executive chairman
Nielsen: Hispanics Now Spend Half of Their TV Viewing Time on Streaming Services
By George Winslow published
Hispanics heavy usage of streaming is much higher than streaming’s 37.7% TV viewing share among the general population
IBC: Nielsen’s Gracenote Unveils Gracenote FAST Program
By George Winslow published
The turnkey Gracenote program is designed to streamline FAST channel and content distribution opportunities
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