Latest about Nielsen
Streaming Hits Record TV Viewing Share for 3rd Straight Month
Streaming accounted for nearly 32% of all TV viewing in May while broadcast slipped to only 24.4% according to Nielsen
Nielsen’s Gracenote Is Now Analyzing Programs for Bingeability
Gracenote is offering new data designed to help companies track how content resonates with viewers and its availability on streaming platforms
New Gracenote Streaming Channels Data Enables FAST Channel Discovery
The new offering from Nielsen's Gracenote also assists linear channels and virtual vMVPD services with discovery
Nielsen: Asian Representation in Streaming TV Shows Nearly Doubles
Overall Asian representation in top streaming shows jumped from 6% in 2020 to 11% in 2021, with smaller gains for broadcast and cable shows, Nielsen found
Tubi Expands Nielsen Measurement Coverage
The expanded integration will enable Nielsen Digital Ad Ratings guarantees
Nielsen Expands Smart TV Data Deal with VIZIO
Nielsen expands rights to use VIZIO’'s Inscape ACR data from approximately 20 million VIZIO TVs
Nielsen: Streaming Captured Record TV Viewing Share in March
Overall TV viewing dropped by 4.5% in March as news viewing boosted cable’s viewing share and broadcast lost share according to Nielsen’s The Gauge
