Latest about Nielsen
Netflix Expands Audience Measurement Deal With Nielsen
Multi-year agreement for linear and streaming audience data spans U.S., Mexico and Poland markets
Media Companies Form Group to Develop New TV Measurement Standards
New JIC formed to offer alternative to Nielsen
Nielsen to Launch Nielsen One Ads on Jan. 11
Nielsen One is designed to provide unified measurement of ads across multiple screens
Nielsen: TV Viewing Surged in November
Total TV usage was up 7.8% vs. October as a result of increases in sports and streaming audiences
NFL, Nielsen Study Finds 20M Additional People Viewed Thanksgiving Day Football
The custom study found 44.1 Million average viewers watched Thanksgiving Day Football, a 31 percent increase over the number initially reported by Nielsen
Nielsen’s Gracenote Expands Its Inclusion Analytics Offering to Include Disabilities
New Gracenote dataset tracks people with disabilities in programming, in addition to the race, ethnicity and sexual orientation data already provided
Nielsen: Broadcast Viewing Rose Nearly 10% in October
Overall TV viewing was up as streaming increased and cable fell
TelevisaUnivision to Use Nielsen ONE for Cross-Platform Measurement
Nielsen’s new cross-platform measurement suite Nielsen One will be released in December
