Latest about Nielsen
IBC: Nielsen’s Gracenote Unveils Gracenote FAST Program
The turnkey Gracenote program is designed to streamline FAST channel and content distribution opportunities
Study: Streamers Now Wasting Record Amounts of Time Finding Something to Watch
Content discovery challenges are forcing the average consumer to spend 10.5 minutes finding something to watch each time they access their streaming services according to Nielsen
TVB Questions Relevance of Nielsen's The Gauge Audience Measurement
TVB is responding to July data showing broadcast and cable TV viewing share hit new lows and linear TV dropped below 50% for the first time
Coralbay.tv Completes Integration With Nielsen Watermarking
Nielsen watermarking has been integrated into its coralPlay product
Nexstar Launches Search for NextGen Audience Measurement Solution
Says current methods “inadequately” measure its audiences and their impact
Kids Boost ‘Non-Traditional’ TV Viewing 90% In June, Says Nielsen
So strong was children’s increased viewing last month that it drove overall TV viewing growth of 2.2%
Nielsen Renews Measurement Deal with Comcast
The new multi-year deal for access to Comcast’s return path data expands Nielsen’s national and local audience measurement capabilities
Nielsen: Streaming Offers 7X More LGBTQ+ Inclusive Programming Than Linear TV
Marketers “continue to miss opportunities to build connections with gender diverse and LGBTQ+ audiences,” new Nielsen report finds
