Nielsen

Demo spends much more time with streaming services than the general population, according to a new study

Data from Nielsen shows that streaming on Roku-powered devices accounted for 21.4% of all TV viewing in July, compared to 18.4% for broadcast TV

The new agreement for audience measurement spans TV, streaming, audio, and cross-platform ad performance via Nielsen ONE

Broadcast outlets saw a 26% share of ad-supported viewing, while ad-backed streamers tallied 45%

Nielsen ranks YouTube as No. 1 media distributor share of TV viewing, followed by Disney, Netflix and NBCUniversal

Broadcast's share fell below 20% for the first time ever, according to Nielsen's The Gauge

NBA, Tubi and NASCAR boosted the share of TV viewing held by Warner Bros. Discovery and Fox in May

Streaming usage is up 71% since 2021 and streaming’s share of total TV viewing is now higher than broadcast and cable combined

Measurement firm expands rights to use data from about 20 million Vizio TVs, obtains a first window of exclusivity for local station coverage

Nielsen’s new The Ad-Supported Gauge data find ad-supported streaming tops both broadcast and TV viewing