Latest about Nielsen
Nielsen Inks Deal with Morgan Murphy Media for Local TV Measurement
The multi-market deal includes both renewals and the expansion of services in three new markets
Super Bowl LVII Sets Records with 123.4M Viewers
CBS said it was the most watched telecast in U.S. TV history
Wheatstone Adds People Meter Encoding To Software, Streaming Appliances
Adding the Nielsen watermark to its lineup means a separate encoder is not necessary
Survey: Two Thirds of Blacks in U.S. Want More Representation on TV
A new Nielsen study highlights the importance of black audiences and the need for better representation by reporting that the group spends 31.8% more time with media each week in the U.S. than the general population
Hallmark Media Renews Nielsen Measurement Agreement
Nielsen data showed that Hallmark Channel was the top entertainment cable network for 2023 and 4Q 2023
Nielsen Expands National Out-Of-Home Panel to All TV Households
The expansion to 100% of all U.S. TV households provides most comprehensible OOH viewing data available for sports and other events
Nielsen, Nexstar Ink Local, National TV Measurement Deal
Nielsen remains a preferred Nexstar provider of currency-grade TV audience data
Nielsen: U.S. Audiences Streamed Record 21M Years of Video in 2023
`Ted Lasso’ was the most popular streaming original; library content dominated the list of most streamed shows and `Suits' was the most streamed show
