Nielsen

Demographic spends 53% of TV time with streaming services, up from 45% last year

RESEARCH WBD’s Max viewership climbed 6% in March, boosted by ‘The White Lotus’ and ‘The Pitt’ according to Nielsen’s March Media Distributor Gauge

Multi-year deal includes Local TV and OTT measurement for stations across the country

The agreement covers measurement for all national and local broadcast, all cable networks, and streaming on Paramount+ and Pluto TV

Multiyear renewal covers TV and audio measurement services

Research It is first accredited national TV audience measurement provider for a Big Data + Panel, Nielsen said.

Gracenote On Sports offering provides streaming and linear video platforms with tools to boost sports viewing and engagement

For the first time, advertisers and agencies can directly compare social platform’s campaign performance to other publishers across all screens, via Nielsen One

Research Fox hit a company-high of 8.4% of total viewing; Disney held the top spot in the ranking of TV viewing by company

Multi-year deal includes local TV ratings for all six markets and includes Nielsen’s Ad Intel