Nielsen

TVB is responding to July data showing broadcast and cable TV viewing share hit new lows and linear TV dropped below 50% for the first time

Says current methods “inadequately” measure its audiences and their impact

So strong was children’s increased viewing last month that it drove overall TV viewing growth of 2.2%

The new multi-year deal for access to Comcast’s return path data expands Nielsen’s national and local audience measurement capabilities

Marketers “continue to miss opportunities to build connections with gender diverse and LGBTQ+ audiences,” new Nielsen report finds

The quarterly report provides streaming insights at the local market level from Nielsen for the first time

NBCUniversal will be, for the first time, guaranteeing all local ad buys on Comscore measurement data

With reaccreditation, Nielsen becomes the only accredited national TV audience measurement provider