Latest about Nielsen
Barb Taps MetaBroadcast and Nielsen's Gracenote for TV Measurement in UK
Gracenote’s program metadata and content IDs delivered through MetaBroadcast’s active data platform will broaden Barb's coverage, speed ratings reporting
Nielsen, LG To Create Largest U.S. ACR Data Footprint for TV Measurement
Nielsen to access ACR data from LG Ad Solutions; provide Nielsen ONE Ads Measurement and co-viewing Metrics for Campaigns on LG TVs
JIC Grants Conditional Certification to Comscore, iSpot and VideoAmp
The U.S. Joint Industry Committee of media buyers and sellers is working to bring better cross-platform measurement to the market
Nielsen Names New CEO
New CEO Karthik Rao is a 23-year veteran of the company; David Kenny to become executive chairman
Nielsen: Hispanics Now Spend Half of Their TV Viewing Time on Streaming Services
Hispanics heavy usage of streaming is much higher than streaming’s 37.7% TV viewing share among the general population
IBC: Nielsen’s Gracenote Unveils Gracenote FAST Program
The turnkey Gracenote program is designed to streamline FAST channel and content distribution opportunities
Study: Streamers Now Wasting Record Amounts of Time Finding Something to Watch
Content discovery challenges are forcing the average consumer to spend 10.5 minutes finding something to watch each time they access their streaming services according to Nielsen
TVB Questions Relevance of Nielsen's The Gauge Audience Measurement
TVB is responding to July data showing broadcast and cable TV viewing share hit new lows and linear TV dropped below 50% for the first time
