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Nielsen

Nielsen Selects LiveRamp for Big Data and Cross-Platform Measurement and Planning In Nielsen Ecosystem

By George Winslow published

Nielsen's Big Data + Panel is now interoperable with LiveRamp's RampID technology

Research
Sony Pictures Post Production Services

TV Tech's Weekly Product Wrap-Up

By George Winslow published

TV Tech’s product and services news coverage from May 13 to 17

Products
The Walt Disney Company

Nielsen: Disney Is Top Media Distributor with 11.5% of TV Usage

By George Winslow published

In a new convergent TV comparison, YouTube ranked #2 with a 9.6% share in April

PBS

PBS Stations to Gain Access to Nielsen Local Dashboards

By TVT Staff published

‘Significant grant’ from CPB to pay for it

Asian American family watching TV

Nielsen: Asian American Audiences Spend as Much Time on Mobile as TV

By George Winslow published

Study also reveals Asian Americans are spending 31% of their viewing time on ad-supported platforms, more than the total population

Streaming
SAG-AFTRA

SAG-AFTRA to License Nielsen Streaming Data

By George Winslow published

Data will be used by the union to enforce the streaming bonus provisions in the 2023 TV/Theatrical Contract

Streaming
Nielsen

Nielsen and Circle City Broadcasting Renew Local TV Measurement Deal

By George Winslow published

Multi-year deal now includes OTT measurement

Products
SB

Super Bowl XLVIII Audience Was Actually How Big?

By George Winslow published

Custom survey from Nielsen and NFL says 210M watched the game, much higher than previous data from Nielsen and others

Sports
Nielsen

Nielsen Inks Deal with Morgan Murphy Media for Local TV Measurement

By George Winslow published

The multi-market deal includes both renewals and the expansion of services in three new markets

Products
SB

Super Bowl LVII Sets Records with 123.4M Viewers

By George Winslow published

CBS said it was the most watched telecast in U.S. TV history

Sports
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