Latest about Nielsen
Streaming on Roku Surpasses Broadcast Viewership in the U.S. for Third Consecutive Month
Data from Nielsen shows that streaming on Roku-powered devices accounted for 21.4% of all TV viewing in July, compared to 18.4% for broadcast TV
Nielsen and WPP Media Ink New Audience Measurement Deal
The new agreement for audience measurement spans TV, streaming, audio, and cross-platform ad performance via Nielsen ONE
Nielsen: Ad-Supported TV Grew to a 73.6% Share of All Viewing in Q2
Broadcast outlets saw a 26% share of ad-supported viewing, while ad-backed streamers tallied 45%
Netflix Breaks Into Top 3 Media Distributors for the First Time
Nielsen ranks YouTube as No. 1 media distributor share of TV viewing, followed by Disney, Netflix and NBCUniversal
Netflix Boosts Streaming to 46% of TV Viewing in June
Broadcast's share fell below 20% for the first time ever, according to Nielsen's The Gauge
WBD, Fox Clinch Largest Gains in Nielsen’s May Rankings of Media Distributors
NBA, Tubi and NASCAR boosted the share of TV viewing held by Warner Bros. Discovery and Fox in May
Nielsen: Streaming Reaches Historic TV Viewing Milestone
Streaming usage is up 71% since 2021 and streaming’s share of total TV viewing is now higher than broadcast and cable combined
Nielsen Inks New Smart TV Data Deal With Vizio
Measurement firm expands rights to use data from about 20 million Vizio TVs, obtains a first window of exclusivity for local station coverage
