Latest about Nielsen
Hybrid, AI Are Guiding the Measurement of TV Viewership
Who is watching what, and what are the best ways to reach them with commercials?
Nielsen Unveils Redesigned Weekly TV Ranking Reports
Company, which has also launched two new reports, is including Big Data Plus Panel metrics
Warner Bros. Discovery Signs New Deal with Nielsen
The multi-year measurement and analytics agreement covers all of WBD’s streaming and linear platforms
Nielsen: Football, Back-to-School Trends Boost Traditional TV Viewing in August
Both broadcast and cable increased their share of total TV viewing as broadcast notched its largest viewing share since May
Nielsen: Hispanic Consumers ‘Leading the Way’ in Consuming Streaming Content
Demo spends much more time with streaming services than the general population, according to a new study
Streaming on Roku Surpasses Broadcast Viewership in the U.S. for Third Consecutive Month
Data from Nielsen shows that streaming on Roku-powered devices accounted for 21.4% of all TV viewing in July, compared to 18.4% for broadcast TV
Nielsen and WPP Media Ink New Audience Measurement Deal
The new agreement for audience measurement spans TV, streaming, audio, and cross-platform ad performance via Nielsen ONE
