Latest about Nielsen
Nielsen Audience Segments Now Available in Amazon Ads Marketplace
The data offering enables marketers to connect with their target audience more effectively and drive better results in Amazon’s advertising environment
Gracenote Launches New CTV Ad Platform
Gracenote Content Connect allows users to align ad campaigns and programming with rich content metadata
Traditional TV Players Gained Viewers in October: Nielsen Gauge
NFL and college football, postseason MLB and fall broadcast-TV season contribute to the boost
NFL’s Popularity Advances TV Seasonal Viewership Growth
Research Pro football drove a 4.3% increase in broadcast viewing in October
Nielsen: Alabama Is Most-Watched College Football Team
Through 10 weeks, overall college football viewing is up 4% from last year, according Nielsen
Hybrid, AI Are Guiding the Measurement of TV Viewership
Who is watching what, and what are the best ways to reach them with commercials?
Nielsen Unveils Redesigned Weekly TV Ranking Reports
Company, which has also launched two new reports, is including Big Data Plus Panel metrics
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