Latest about Nielsen
Roku Adds Nielsen DAR Audience Guarantees to OneView
By George Winslow last updated
OneView is the first TV streaming ad buying platform to launch Nielsen Digital Ad Ratings audience guarantees ahead of upfronts, Roku said
Nielsen, MRC Push Back on VAB's Lost TV Advertising Estimates
By George Winslow last updated
“We stand by our prior statements that the magnitude of the issue was very small for the majority of telecasts,” Nielsen said
UPDATED: VAB Study Finds Nielsen Undercount Cost Networks $700M
By George Winslow last updated
Nielsen erroneously excluded out of home viewing by broadband only homes from Sept. 2020 to Dec. 2021, which hurt ratings for live and high profile events, a new VAB report said
Streaming Grabs a Record TV Viewing Share During Holidays
By George Winslow published
Streaming reached an all-time weekly high in December, taking 33% of the total TV viewing share during the week of Christmas, according to Nielsen’s The Gauge
Nielsen Launches New CTV Offering to Improve Ad Efficiency
By George Winslow published
Nielsen's new Streaming Signals offering uses streaming data from connected TVs and machine learning to help create more efficient CTV ad campaigns by targeting individuals rather than households
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