Nielsen

In a new convergent TV comparison, YouTube ranked #2 with a 9.6% share in April

‘Significant grant’ from CPB to pay for it

Study also reveals Asian Americans are spending 31% of their viewing time on ad-supported platforms, more than the total population

Data will be used by the union to enforce the streaming bonus provisions in the 2023 TV/Theatrical Contract

Multi-year deal now includes OTT measurement

Custom survey from Nielsen and NFL says 210M watched the game, much higher than previous data from Nielsen and others

The multi-market deal includes both renewals and the expansion of services in three new markets

CBS said it was the most watched telecast in U.S. TV history

Adding the Nielsen watermark to its lineup means a separate encoder is not necessary

A new Nielsen study highlights the importance of black audiences and the need for better representation by reporting that the group spends 31.8% more time with media each week in the U.S. than the general population