Latest about Comscore
Will compete directly with Nielsen One as the industry-wide search for better measurement tools heats up
The deal for the social media marketing and measurement company will allow Comscore to add social media engagement insights into its products and provide improved cross platform data
Veteran technologist has played an important role in the development and rollout of a number of major products for digital and multi-platform measurement
Comscore will supply Local currency services for the group’s eight television markets
Comscore said it is the first measurement provider to deliver deduplicated advertising campaigns on youtube and youtube tv across all devices, including Connected TVs
CMG wants to expand its new local/spot buying business by exclusively using Comscore's local TV ratings currency
New deal expands ViacomCBS portfolio rights for traditional linear advertising
Deal expected to help shift to census-based audience measurement across linear and OTT
