Latest about Comscore
Comscore Gets MRC Accreditation for National and Local TV HH Measurement
By George Winslow published
Comscore becomes the only TV measurement solution for local and national TV leveraging big data in its MRC-accredited measurements
Nexstar Inks Major Comscore Audience Measurement Deal
By George Winslow published
Comscore will provide linear and cross platform measurement for Nexstar’s local TV, Broadcast, network, and digital businesses
Minnesota Wild Inks Measurement Deal with Comscore
By George Winslow published
Comscore will supply the NHL team with access instant local market measurement
Comscore Adds Social Incremental Audiences to Its Flagship Digital Measurement Tool
By George Winslow published
This expands its cross-platform capabilities and enables publishers to account for their deduplicated audience footprint across desktop, mobile and social
Comscore Launches AI-Powered Political Audience Targeting Solutions
By George Winslow published
The offering from Proximic by Comscore will initially be exclusive to media buyers on The Trade Desk
Comscore Integrates Roku Into Its Cross-Platform Measurement Solution
By George Winslow published
The partnership with Roku enables agencies and advertisers to access Roku-specific co-viewing data
Survey: Advertisers Plan to Increase Spending, Shift Money to Digital for Holiday Campaigns
By George Winslow published
86% of advertisers plan to spend the same or more during the 2023 Holiday season; only 12% are cutting budgets, according to major new survey
Comscore, AWS Offer Census-Level Analytics in New Data Delivery Partnership
By George Winslow published
Comscore’s integration with AWS gives customers easy access to datasets in a privacy-compliant clean room setting, the companies reported
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