Latest about Comscore
Comscore: Time Spent on Major Ad-Supported Streamers Rose 43% in 2025
Total time spent on streaming services was up by a more modest 6% year-over-year
Yahoo DSP Integrates Comscore’s ID-Free Audience Targeting Solution
PRODUCTS Advertisers and clients can now easily access the AI-powered privacy-centric offering in the demand side ad platform
Comscore Awarded MRC Accreditation for Household-Level TV Measurement
It has been accredited for demographic “Households With” metrics in national and local TV measurement
Ad Tech Firms Look to Boost Broadcasters’ Revenue
Digital ad platforms offer new opportunities to target and measure audiences, monetize content
Comscore Appoints Friedman to Top Data, Measurement Job
People Former Scripps executive will serve as chief data and analytics officer and head of measurement
Comscore Appoints Jackelyn Keller as Chief Marketing Officer
People Brings experience from Samsung Ads, Quantcast, Discovery and Turner to new role
Gray Media Renews Comscore Measurement Deal
Under expanded muitiyear pact, station group will roll out Comscore’s cross-platform measurement system in 2025
Viant Licenses Comscore Data for AI Training
Integration will allow ViantAI to leverage site ranking and audience reach data in the creation of media plans for advertisers
