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Latest about Comscore

Ad Tech Firms Look to Boost Broadcasters’ Revenue
By Jon Lafayette published
Digital ad platforms offer new opportunities to target and measure audiences, monetize content

Comscore Appoints Friedman to Top Data, Measurement Job
By George Winslow published
People Former Scripps executive will serve as chief data and analytics officer and head of measurement

Comscore Appoints Jackelyn Keller as Chief Marketing Officer
By George Winslow published
People Brings experience from Samsung Ads, Quantcast, Discovery and Turner to new role

Gray Media Renews Comscore Measurement Deal
By George Winslow published
Under expanded muitiyear pact, station group will roll out Comscore’s cross-platform measurement system in 2025

Viant Licenses Comscore Data for AI Training
By George Winslow published
Integration will allow ViantAI to leverage site ranking and audience reach data in the creation of media plans for advertisers

TV Tech's Weekly Product Wrap-Up
By George Winslow published
Our coverage of new products, services and deployments from August 12 to August 16

TV Tech's Weekly Product Wrap-Up
By George Winslow published
Our coverage of new products, services and deployments from July 29 to August 2

Comscore Introduces Comprehensive Cross-Platform YouTube Audience Measurement
By George Winslow published
Comscore measurement and video insights are now available for YouTube traffic on desktop, mobile and CTV
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