Comscore

Comscore's advanced and qualitative data has been integrated into the ITN NXTv Programmatic Hub

ChatGPT retains top spot in Q1, but Claude emerges as a fast-rising challenger, and women overindex on mobile AI assistant usage

Total time spent on streaming services was up by a more modest 6% year-over-year

PRODUCTS Advertisers and clients can now easily access the AI-powered privacy-centric offering in the demand side ad platform

It has been accredited for demographic “Households With” metrics in national and local TV measurement

Digital ad platforms offer new opportunities to target and measure audiences, monetize content

People Former Scripps executive will serve as chief data and analytics officer and head of measurement

People Brings experience from Samsung Ads, Quantcast, Discovery and Turner to new role

Under expanded muitiyear pact, station group will roll out Comscore’s cross-platform measurement system in 2025

Integration will allow ViantAI to leverage site ranking and audience reach data in the creation of media plans for advertisers