Comscore Renews Local Measurement Deal with American Spirit Media

By George Winslow
published

Comscore will supply Local currency services for the group’s eight television markets

VAB
(Image credit: VAB)

RESTON, Va.—Comscore has announced that American Spirit Media has renewed Comscore's Local currency services across its eight television markets.

With this new agreement, Comscore will be providing currency measurement data and services, including Comscore's Advanced Automotive and Political segments, to all of ASM's television stations, which are located in Toledo Ohio, Jackson Miss., Columbus Ga., Wichita Falls and Lawton Texas/Okla., Lake Charles La., and Wilmington N.C.

"American Spirit Media embodies innovation and leadership in all facets of our business, but nowhere more than in our sales organizations," said Tom Henson, ASM's president and CEO.  "With Comscore's audience insights, we are empowered to sell our inventory with the confidence that we can deliver on our audience delivery commitments to advertisers – Comscore data allow us to deliver what we sell."

George Winslow
George Winslow

George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.