Comscore

Comscore’s integration with AWS gives customers easy access to datasets in a privacy-compliant clean room setting, the companies reported

The U.S. Joint Industry Committee of media buyers and sellers is working to bring better cross-platform measurement to the market

83.7 million U.S. CTV households are using ad-supported streaming services versus 81.1 million for services without ads according to Comscore

New and expanded integrations with Adobe, Publica and Teads enable targeting across CTV and digital

NBCUniversal will be, for the first time, guaranteeing all local ad buys on Comscore measurement data

The station will use Comscore as its television currency in the Cleveland market

The agreement is part of IPG Mediabrands' plans to assess alternative TV currencies

National advertising clients and partners will have the option of using alternative currencies for the 2023-2024 Upfront season

The new division Proximic By Comscore will provide multiple solutions to enhance the overall value of programmatic campaigns

New analysis from Comscore reveals mobile’s share of total digital commerce accounts for almost 40% of the consumer online retail spend