Latest about Comscore
Sinclair to Deploy Comscore Consumer Intelligence
By George Winslow published
Sinclair’s sales teams will be use Comscore’s local market TV currency integrated with shopper insights for cross-platform, consumer behavior-based sales
Comscore Appoints Jon Carpenter Chief Executive Officer
By TVT Staff last updated
Banerjee named chairman; Mary Margaret Curry Named CFO
Comscore, SMI Launch New Metric for National Linear TV Ad Spend
By George Winslow published
Comscore and Standard Media Index are billing it as the first effective cost-per-thousand (eCPM) metric for national linear television ad spend
DoubleVerify, Comscore Partner On Cross-Platform Measurement
By George Winslow published
The joint product aims to offer advertisers an exclusive cross-platform measurement solution that will help solve the challenges they face in accurately verifying and tracking audiences
Gray Television Expands Its Comscore Measurement Deal
By George Winslow published
Gray TV will now be using Comscore's audience data as its primary selling currency across 199 stations in 96 markets including its largest, Atlanta, and will serve as Gray's exclusive currency in 95 of those markets
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