Latest about Comscore
NBCU Selects Comscore as Preferred Local Advertising Currency
NBCUniversal will be, for the first time, guaranteeing all local ad buys on Comscore measurement data
WBNX-TV Selects Comscore for Local Market Measurement
The station will use Comscore as its television currency in the Cleveland market
IPG’s Magna Signs Up for Comscore’s Local TV Ratings Data
The agreement is part of IPG Mediabrands' plans to assess alternative TV currencies
Warner Bros. Discovery Taps Comscore and VideoAmp for Alternative Currencies
National advertising clients and partners will have the option of using alternative currencies for the 2023-2024 Upfront season
Comscore Introduces Dedicated Programmatic Targeting Division
The new division Proximic By Comscore will provide multiple solutions to enhance the overall value of programmatic campaigns
U.S. Digital Commerce Topped $1T for First Time
New analysis from Comscore reveals mobile’s share of total digital commerce accounts for almost 40% of the consumer online retail spend
KAZT Phoenix Selects Comscore for Local TV Measurement Currency
KAZT will use Comscore’s local TV currency as the primary source to sell and post advertising buys
Dentsu to Use Comscore Data for Local TV Deals
Dentsu has signed up for Comscore’s local TV currency and will use the data across its three media agencies: Carat, DentsuX and iProspect
