Comscore

KAZT will use Comscore’s local TV currency as the primary source to sell and post advertising buys

Dentsu has signed up for Comscore’s local TV currency and will use the data across its three media agencies: Carat, DentsuX and iProspect

The station group will use Comscore as an alternative currency for local television buying

Sinclair’s sales teams will be use Comscore’s local market TV currency integrated with shopper insights for cross-platform, consumer behavior-based sales

Banerjee named chairman; Mary Margaret Curry Named CFO

Accounting for over 40% of homes consuming OTT content on CTVs, “diverse audiences represent a huge force and key driver of overall streaming growth,” Comscore said

Comscore and Standard Media Index are billing it as the first effective cost-per-thousand (eCPM) metric for national linear television ad spend

WideOrbit’s WO Marketplace will introduce Comscore TV information to power automated TV transactions and audience targeting

The joint product aims to offer advertisers an exclusive cross-platform measurement solution that will help solve the challenges they face in accurately verifying and tracking audiences

Gray TV will now be using Comscore's audience data as its primary selling currency across 199 stations in 96 markets including its largest, Atlanta, and will serve as Gray's exclusive currency in 95 of those markets