IBC2025 will celebrate one of the industry’s defining milestones: a century since John Logie Baird’s first experimental television transmission in 1925. The anniversary will be marked with a new installation in Hall 14, 100 Years of Television—a curated journey through the past, present, and future of broadcast and media innovation.
A Century of Change
Television has shaped culture and driven technology forward for 100 years. From the introduction of color and the spread of satellite TV to digital transition and the arrival of streaming, each breakthrough has expanded the medium’s reach and impact. The installation at IBC2025 will spotlight these milestones through archival material, hardware, and storytelling that highlight television’s enduring role in connecting audiences worldwide.
“Television has never stood still—and neither has IBC,” says Jo Mayer, head of marketing at IBC. “Marking 100 years since that first broadcast allows us to reflect on the legacy of our industry, while at the same time demonstrating how new technical innovation is shaping the next century.”
An Interactive Showcase
More than a retrospective, the feature is designed to bring the global media community into the celebration. As part of a campaign launched over the summer, IBC has invited people of all ages and backgrounds to share their most impactful television moments.
Video contributions recorded at a dedicated Studio Day in London on August 29 will form part of an LED wall in Hall 14, creating a living archive of television’s impact on people and society. In addition, IBC is hosting the next generation of content creators to create their own takes on what the future of television looks like—their contributions will be showcased, offering visitors a glimpse of how tomorrow’s talent sees the medium evolving.
“This is about capturing the moments that matter most, from major news events to iconic live sports moments, and showcasing the role television continues to play in our lives,” Mayer explains. “The installation is a collective celebration of industry milestones.”
Future Tech in Hall 14
The 100 Years of Television feature sits at the heart of the new Future Tech hub in Hall 14, bringing together some of the most dynamic elements of IBC2025—including the IBC Hackfest x Google Cloud, the Google AI Penalty Challenge, and the Accelerator Innovation Zone, alongside the IBC Talent Programme.
Visitors to Future Tech will encounter displays and demos on everything from generative AI and virtual production to low-latency streaming and private 5G networks.
Shaping the Next Century
Just as early television pioneers could not have foreseen today’s streaming-first, cloud-native media environment, the breakthroughs on display at IBC2025 point to another century of transformation. From AI-assisted production and sustainable workflows to immersive audience experiences, the technologies being demonstrated in Hall 14 are shaping a new era of media and entertainment.
“IBC2025 is about Shaping the Future,” Mayer concludes. “The centenary of television is a moment to reflect on how far we’ve come—but more importantly, it’s a chance to look ahead. The conversations and collaborations taking place at IBC will help define what television and media mean for the next 100 years.”
