Insights

The majority of those surveyed prefer to buy brands who advertise in content that reflect their culture, Nielsen reports

Stock price slumped in afterhours trading as bidding war for Warner Bros. Discovery continues

Accounts for 47.5% of TV Viewing as more than 55 billion minutes are streamed on Christmas day

GenAI application startups raised more than $95 billion across 143 funding rounds in 2025, according to data from S&P Global Market Intelligence.

The new research commissioned by the NAB found that local broadcasting supports 2.46 million jobs nationwide

While Prime Video recently set a streaming record, broadcast still delivers the largest NFL audiences, TVB reports

RESEARCH Ad-supported streaming grew across major platforms between Q4 2024 and Q3 2025, despite a drop in usage on Prime Video

The joint offering combines Big Blue Marble’s Cloud Video Kit and Cloud DRM with HISPlayer’s advanced XR playback technology

RESEARCH Streaming platforms drive modest growth in content spend, widening the gap with traditional broadcasters as shifting dynamics reshape the market, according to Ampere Research

Viewing was up 35% year-over- through 21 games, the second-highest audience levels seen on the network