Latest about Insights
Study: Globally HBO Max Is Most Widely Bundled Streaming Service
The streamer has 60 distribution partnerships in 20 major markets, according to Ampere Analysis
Are Broadcasters About to be Handed a Much-Needed Investment to Upgrade Their Distribution Infrastructure?
OPINION Currently, the upper C-band spectrum remains a critical part of traditional distribution infrastructure
Study: Repurposed Traditional TV Ads for CTV Is a Missed Opportunity
About half of all CTV ads are still traditional TV spots that leave billions in potential brand impact untapped, according to TripleLift
Study: Broadcasters Rebuild Live Operations Around IP
The shift comes as satellite use declines and C-band spectrum is being auctioned off and reallocated, according to Caretta Research
AI Is Becoming the Operating Layer for Media and Entertainment
How broadcasters can move from task-level wins to agentic, trust-centric operations
Study: Creator Content Plays Growing Role in Streaming Habits
67% say creator content feels more original than most traditional TV and movies, according to a new survey from Tubi
Sponsored: How Actus Digital is Engineering the Future of Broadcast Intelligence
Sponsored At the upcoming NAB Show 2026, Actus Digital is set to showcase major enhancements to its flagship Actus X platform
Survey: Voters Trust TV News Over AI, Social and Search
Potential voters are almost 9 times more likely to trust TV news than social media platforms; 50% of total respondents rank AI lowest for trust according to a VAB study
