Latest about Insights
Fox Sports Delivers Another FIFA Men's World Cup Audience Record
June 19 drew the largest audiences for a single day of World Cup coverage in the history of U.S. English-language TV
Spectrum Intelligence Ventures Launches Latis
Household intelligence platform is the first product from the artificial intelligence and data commercialization business unit of Charter Communications
Nielsen: Streaming Hit Record 46.6% Share of Ad-Supported Viewing in Q1
Ad-supported TV held steady with 73% of total viewing in the quarter
Study: Roku Most Used But Not Highest Rated Streaming Platform
In the wake of Fox’s acquisition, the survey found that consumers give higher marks to the user experience on some competing platforms
The 2026 World Cup Is Already Breaking Advertising Records—But a Bigger Opportunity Lies Ahead
The next wave of Dynamic Ad Insertion (DAI) promises to improve the viewing experience and create entirely new forms of inventory and measurement
World Cup’s Audio Challenge: One Match, One Mix
Inside Audio How global audio teams create the sound of the world’s biggest sporting event
Gray Media Launches Political 360 Digital Advertising Solution
The new offering is powered by political data and analytics provider Aristotle
Study: Younger Viewers More Distracted But More Receptive to Ads
Viewers are also supportive of AI if it improves the viewing and advertising experience but skeptical of AI-created content
