Latest about Insights
Amazon, Netflix and Google to Capture Half of CTV Ad Market by 2030
Omdia is projecting that global CTV ad revenue will hit $81 billion by 2030
The 5G Broadcast Pivot: Frank Copsidas on Why LPTV has the Real Roadmap
OPINION A sympathetic response to Mark Aitken’s Op-Ed: it’s a shame they’re still fighting this battle
Analysts: `Streaming Is Actually Lowering the Cost of Watching the NFL’
Data from LightShed Partners shows that fans can watch every NFL game, 272 in tidal, for under $600 with an antenna
Why CTV Strategy Needs a Reset in an Agent-Driven Ecosystem
OPINION AI is reshaping every corner of digital advertising
Enthusiasm for New Next-Gen Streaming Platform Takes Hold
STREAMING How will MOQ revolutionize streaming?
Study: Data and Measurement Problems Reduce CTV Ad Budgets
86% of media planners would move more of their linear TV budgets to CTV if they had show-level targeting and reporting, according to Gracenote
Is This the Year for Agentic AI’s Breakout in Broadcast?
WORKFLOWS While GenAI reacts to prompts or triggers to create content, agentic AI is intended to autonomously establish and control a function or situation
Why Reliability is the Ultimate Test for Post-C-Band Distribution
OPINION Broadcasters and MVPDs do not want a replacement model that makes things more complex at the receive site or turns every new channel into an engineering nightmare
