Latest about Insights
Comcast Advertising, Adara Launch New Measurement Tools for Travel Industry
The offering directly matches TV ad exposure to travel bookings, helping advertisers optimize campaigns and prove return on ad spend
CIMM Details Research Plans for 2026 and New Board Appointments
Executives from Disney and OMD have joined the group’s Board
Parks: Budget Pressures Force 30% of Consumers to Cancel Streaming Services
The number of consumers citing household expenses as the top reason for cutting streaming subscriptions has increased since 2020
iSpot Introduces Agentic AI Platform iSpot SAGE
It leverages iSpot’s ad data to improve ROI-minded marketing intelligence
Study: OTA Broadcasts Offered Lowest Latency of Super Bowl LX Feeds
Broadcast feeds were 19 seconds behind the action versus 48 to 62 seconds for various streaming platforms according to Stats Platform
Opinion: Will Sony Exit the TV Business Following TCL Deal?
OPINION It's hard for some Japanese companies to admit when they've lost
SMT Providing Timing And Production Data Services for Winter Olympics
NBC Sports is using SMT’s real-time results, scoring and timing interfaces, and production support tools to provide viewers with enhanced data-driven coverage
VAB: NFL Audiences Continue to Grow; Games on Broadcast TV Remain Most-Watched
Out-of-home viewership contributes double-digit lifts in total audience, especially among 18-34 demo, according to a new study
