Latest about Insights
VAB: NFL Audiences Continue to Grow; Games on Broadcast TV Remain Most-Watched
Out-of-home viewership contributes double-digit lifts in total audience, especially among 18-34 demo, according to a new study
Continued Growth in Live Sports Streaming Has Today’s ISPs on Edge
STREAMING When a stream falters, viewers rarely blame their ISP; they blame the streaming platform
Football, Younger Viewers Boost Ad-Supported TV Viewing in Q4 to Highest Level in 2025
In Q4 2025, streaming comprised the majority of ad supported TV (45.6%), followed by broadcast (29.6%) and cable (24.8%), Nielsen said
Survey: Voters Say Broadcast Ownership Cap Is Unfair to Local Stations
The NAB released survey data showing that 58% said the current ownership rules are `unfair’ and 38% are more likely to vote for lawmakers who want to eliminate them
Nielsen To Launch Co-Viewing Pilot Program Beginning With Super Bowl
Project will use Nielsen’s proprietary wearable measurement devices
IAB Launches Project Eidos To Modernize Ad, Marketing Measurement
The multi-year project aims to replace today’s channel-by-channel measurement
AI, Edge Computing Expected to Be Top Cloud Trends for 2025
Cloudspotter's Journal Next-generation platforms will require different levels of control, security and cost
Game Creek Video Pushes UHD Monitoring to the Edge With Riedel
User Report Deploying compact FusioN gateways at the edge transforms monitoring, cabling and control-room layouts inside mobile facilities provider’s trucks
