Latest about Insights
YouTube, Disney, Netflix Remain on Top of Nielsen’s Media Distributor Rankings in August
Disney and Fox both increased their share of total TV viewing with the start of football season
Analyst: Crackdown on Pharma Ads Will Have “Profound” Impact on TV
Pharmaceutical ads now account for 9% of TV advertising according to LightShed Partner’s Richard Greenfield and an even higher percentage of spots on evening newscasts
Roku’s First TV Smart Projector Now Available in the U.S.
The projector is currently discounted from $249.99 to $179.99 on Amazon.
77th Emmy Awards on CBS Deliver Largest Audience Since 2021
TV viewing was up by 8% from last year to 7.42 million
Local TV Has Lost More than Half of Its Media Spending Market Share Since 2017
Local TV accounted for only 6% of total media spending through June 2025, down from 13% in 2017, according to Guideline
Study: More Viewers Start Their TV Viewing with a SVOD Service Than Live TV
Less than one third of viewers start watching TV with a live TV service; 40% begin with an SVOD service like Netflix
IBC2025: Dynamic HDR Gains Traction
The Advanced HDR by Technicolor initiative is pushing for a more dynamic, frame-by-frame conversion process powered by machine learning and real-time analytics at the market
