Latest about Insights
Duke Tops Nielsen's List of Most Watched Men's College Basketball Teams
South Carolina and Iowa rank number 1 and 2 among the most watched women's college teams
A Couple of Overlooked Lessons From the Super Bowl Halftime Show
Local broadcasters could benefit by counterprogramming mass-appeal events
Making AI Make Sense at NAB Show
Media Matrix How to move beyond the current ‘trough of disillusionment’
Survey: 70% of CTV Advertisers Plan to Boost Spending in 2026
Research They were planning to increase spending an average of 17% this year, according to Premion and Advertiser Perceptions
Nielsen Introduces 200+ New Advanced Audience Segments
The addition of the segments reflects the growing demand for targeting capabilities as the industry shifts towards addressable advertising
TVB: Linear TV Still King
RESEARCH TV, viewed on a television screen, has the highest reach and time spent of all media platforms studied, according to the advertising association
32.6 Million Americans Watched Trump's 2026 State of the Union Address
About 2 million of those were younger viewers aged 18 to 34
Samba: Essentials, Utilities Tally Most Ad Impressions in 2nd-Half 2025
Research Media intelligence provider’s new ad report also finds billions of mismatched ad spending for the period
