Insights

One in six owners use smart glasses to help manage a disability, with features supporting vision, hearing, and cognitive needs

A new study of cancelled streaming series found that renewal rates on broadcast were significantly higher than for shows on major SVOD services

The 2025 totals were the third-highest annual total on record

HUB survey shows that being viewers’ first choice makes a streaming service up to six times more resistant to cancellation

Interest in making live sports streaming/CTV advertising investments during the next 6 to 12 months is even higher among ad agencies

Men’s championship averaged 3.2 million viewers while women’s championship averaged 2.7 million

IBC SHOW Despite the AI hype, humans are still the most important link in media tech … for now

New tool lets advertisers combine their customer data with Nielsen’s insights inside secure data clean rooms for more effective ad targeting

For 2027, it projects total local ad revenue of $186.5 billion, essentially flat versus 2026 despite a massive reduction in political spending