Latest about Insights
Study: Premium Video Ads Outperform YouTube
Audience data across Disney+, Netflix, HBO Max, Paramount+, Prime Video and 16 other platforms found that premium video delivered stronger results according to the VAB
Milan Cortina Winter Olympics U.S. Viewing Best Since 2014
Average viewing of 23.5 million across NBC, Peacock, NBCU Digital Platforms and Versant’s USA Network and CNBC was up 96% over Beijing in 2022
Opinion: Enough Is Enough—Broadcasters Don’t Own the Airwaves
OPINION CTA says broadcasters don't deserve any 'special favors' when it comes to ownership
The Rise of Infrastructure as Code in Live Production: Are You Ready?
INSIGHT Software-defined infrastructure lets teams work faster and more consistently
2026 HPA Tech Retreat Explores Latest Media Production Tools/Technologies
EVENTS AI, NextGen TV, health care and a special ‘good-bye’ all part of 2026 gathering
Study: Sports Programming on Major Streamers Up 52% YoY
New Gracenote data also shows that news content on FAST channels up 58% as streaming catalogs continue rapid expansion
Super Bowl Ratings Error: Revised Nielsen Data Shows 125.6 Million Viewers
The revision added 700,000 viewers to the total released on Feb. 10
NBA All-Star Game Averages 8.8 Million Viewers
Audiences across NBC, Peacock and Telemundo were the largest since 2011
