Latest about Insights
NBA All-Star Game Averages 8.8 Million Viewers
Audiences across NBC, Peacock and Telemundo were the largest since 2011
TV Viewing Hits 12-Month High
Cable surged 9% in January on strength of college football playoffs and news, while NFL delivered top 15 broadcast telecasts
Winter Olympics Averaging 25.7 Million U.S. Viewers, Double 2022 Audiences
More than 200 million Americans have watched NBCU’s 'Legendary February’ coverage of Olympics, Super Bowl and NBA in the first 11 days of February
Comcast Advertising, Adara Launch New Measurement Tools for Travel Industry
The offering directly matches TV ad exposure to travel bookings, helping advertisers optimize campaigns and prove return on ad spend
CIMM Details Research Plans for 2026 and New Board Appointments
Executives from Disney and OMD have joined the group’s Board
Parks: Budget Pressures Force 30% of Consumers to Cancel Streaming Services
The number of consumers citing household expenses as the top reason for cutting streaming subscriptions has increased since 2020
iSpot Introduces Agentic AI Platform iSpot SAGE
It leverages iSpot’s ad data to improve ROI-minded marketing intelligence
Study: OTA Broadcasts Offered Lowest Latency of Super Bowl LX Feeds
Broadcast feeds were 19 seconds behind the action versus 48 to 62 seconds for various streaming platforms according to Stats Platform
