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A+E Global Media Signs New Agreement With Nielsen
The multiyear deal covers covers audience measurement and media intelligence and includes new services
Survey Reveals Streamers’ Dominance Over Media Sports Rights
SPORTS Report says driving factors are streaming's 'global reach' and data collection
Study: Applied AI Moving Into Core Media Workflows
The new Amagi report and survey also found that FAST viewing continues to see up rapid growth, spiking 21% in Q4 2025
DPP: Media Companies are Drowning in Data and Don’t Know What to Do With It
INSIGHT In its latest report, DPP states that while data is abundant, impact is uneven, suggesting that media companies are "drowning in data but lacking alignment" and need "data coherence"
Study: Women’s Sports Outperform Prime Time TV
Third annual EDO report finds that women’s sports ads drove 15% more impact than the average primetime spot, led by financial service, insurance, and restaurant brands
Study: Overloaded Sports Fans Fed Up with Fragmented Viewing Options
The complexity of finding and watching their favorite sports creates opportunities for aggregators, researchers report
Zefr Receives MRC Accreditation
The first-of-its kind accreditation for a third party platform integration is for content-level brand safety and suitability reporting on YouTube
CIMM, 4As Study Finds `Confidence Lags Behind Capability’ in Audience Measurement
Industry survey and study highlights a growing demand for standards, transparency and interoperability in media measurement
