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Nielsen: Ad-Supported TV Grew to a 73.6% Share of All Viewing in Q2
Broadcast outlets saw a 26% share of ad-supported viewing, while ad-backed streamers tallied 45%
A Consistent Quality of Viewing Experience Requires a Proactive Approach
OPINION Viewers today have high expectations and little patience for playback issues
Study: 33% of US Internet Households Subscribe to a Direct-to-Consumer Sports Streaming Service
D2C sports service viewers are the heaviest spenders on streaming video services shelling out an average of $111 per month on all streaming subscriptions according to Parks Associates
Paramount Global Inks New Deal for ‘South Park'
Five-year renewal includes 50 new episodes of the show, which will air on Comedy Central and stream on Paramount+
CTA Blasts Pearl TV’s ‘Conflict of Interest’ Claims on NextGen TV Tuner Mandates
‘This is the NAB playbook: if consumers aren’t choosing your tech organically, demand the government make them,’ says CTA CEO Gary Shapiro
Netflix Beats Revenue, Profit Expectations
Q2 revenue was up 16% YoY as net income spiked by 46% and the company raised its revenue and profit forecasts for the rest of 2025
NBCU Reports ‘Highest Sales Volume in History’ for 2025-26 Upfronts
Despite economic jitters, it secured record-setting commitments from advertisers for the Milan-Cortina Winter Olympics, Super Bowl and the FIFA World Cup; it also reported records sales during its Digital Upfront
Netflix Boosts Streaming to 46% of TV Viewing in June
Broadcast's share fell below 20% for the first time ever, according to Nielsen's The Gauge
