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NBCUniversal Says Its NBA Inventory Is Nearly Sold Out
By George Winslow published
Strong demand for the first season of its new NBA deal exceeded expectations, with more than 70% of the clients investing in cross-platform buys

Swift, Wowza Bring Seamless Streaming to the World’s Most Isolated Locations
By Phil Kurz published
STREAMING Deployment includes more than 150 localized Wowza Streaming Engine instances

Foreign Streamers Spend Less Time Watching U.S.-Produced Content: Study
By Phil Kurz published
Over the past five years, the time spent viewing U.S. content from three majors dropped 7%, researcher Digital i finds

Fubo Shareholders Approve Merger with Hulu + Live TV
By Tom Butts published
BUSINESS Merger still subject to regulatory approval

IAB Lowers 2025 Ad Forecast Amid Tariff Turbulence
By George Winslow published
Social, CTV will still see double digit growth but linear TV will decline by 14% this year

Telemundo Studios Expands Production Of Alternative Mobile-First Content
By George Winslow published
It is developing new mobile-first vertical formats in a bid to redefine storytelling for the viewing habits of younger audiences

Streaming Video Technology Alliance and UHD Forum Plan to Merge
By George Winslow published
The transaction isn’t done but the two boards have agreed to the idea

Netflix Inks Global Brand Partnership with AB InBev
By George Winslow published
Deal with the world’s largest brewer shows how Netflix is using its global reach to boost sponsorship revenue
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