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TelevisaUnivision Taps EDO for Expanded Audience Measurement of ViX
By George Winslow published
The Spanish-language media company has expanded its use of EDO to measure and optimize ad effectiveness on its streaming service ViX

Tegna Sets Major Expansion of Local News Programming
By George Winslow published
Broadcaster is adding more than 100 hours of new daily programming via online platforms in 50-plus markets

Pluto TV Adds All Women's Sports Network’s FAST Channel
By George Winslow published
New free streaming service will feature more than 2,500 hours of live women's sports annually

HBO Max Plans July Launches in 12 New Markets
By George Winslow published
The global roll out of HBO Max continues as the platform approaches availability in 100 markets

WBD to Split Into Two Companies
By Tom Butts published
BUSINESS One division will focus on streaming while the second will target cable franchises

Fox 13 Seattle Expands Local, Regional News Coverage
By George Winslow published
As part of the expansion the O&O station will provide an additional 31 hours of live-streamed news content

Study: 61% of Weekly TV Viewing Takes Place on Streaming Services
By George Winslow published
More U.S. viewers now say they use FAST services to watch live content (40%) than cable and satellite, according to Horowitz Research

AccuWeather Launches FAST Channel on Vizio WatchFree+
By George Winslow published
Streaming For an even more personalized experience, AccuWeather has also launched a custom app on the Vizio platform
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