Latest about streaming
DirecTV Launches New CTV Political Ad Platform
The DirecTV Elect platform uses AI to improve the effectiveness of CTV campaigns
Study: 38% of U.S. Internet Homes Subscribe to a Sports-Specific Streaming Service
That is up from just 4% in 2019, according to Parks Associates
DoubleVerify Taps Into IMDb for Insights on Streaming Content
Streaming Ad-verification firm has also added ‘Do Not Air’ automation to eliminate manual list management
New Data: Streaming Service Users Are Wasting More Time Looking for Something to Watch
U.S. consumers now spend 12 minutes trying to find programming, up from 10.5 minutes in 2023, as many report being `overwhelmed’ by streaming media
Survey: Cash-Strapped Consumers Are Cutting Costs to Keep Streaming
One in three reports trimming other costs to afford subscriptions to must-have streaming services like Netflix, according to Bango
Streaming Subscriptions Reach 91% of U.S. Internet Households
Research Traditional pay TV is now in only 41% of these homes, according Parks Associates
Bitmovin Unveils Real-Time Observability Solution for Video Streaming
PRODUCT Solution enables video providers to easily instrument video playback, provide proactive viewer support and gain new visibility across both content and advertising playback
Comcast Expands Its NOW TV Latino Offering
Live TV and streaming bundle adds Univision, ViX Premium with Ads and 100 more streaming channels
