NBCUniversal’s Peacock and Telemundo said an average of 2.3 million viewers have watched some of their coverage of the 2026 FIFA World Cup during the competition’s first two weeks, up 277% from the same perioid during the 2022 World Cup in Qatar.
Peacock and Telemundo are the exclusive Spanish-language streaming platforms for the 2026 World Cup. Fox Sports holds the English-language rights to the competition, which runs June 11 through July 19.
Through the first 40 matches, the Average Minute Audience (AMA) across Telemundo and Peacock streaming platforms has averaged 2.3 million viewers, up 277% from the same stage of the 2022 World Cup (622,000 AMA). AMA is defined as the average number of viewers watching the stream in any given minute of the telecast.
Several variables drove the viewership increase, not the least of which is that marquee live matches are being streamed during primetime as the tournament is in North America. Also, Peacock now has a much larger subscriber base at 46 million, more than double the roughly 20 million it had in 2022.
Total Audience Delivery (TAD) over the first 40 World Cup matches averaged 5.5 million viewers, up 141% from 2022. To date, 19 matches have delivered a Total Audience Delivery of more than 5 million viewers, compared to just two matches at the same point in the 2022 tournament.
TAD measures the entire audience across every single platform combined—traditional broadcast television (Telemundo), cable, and all digital streaming platforms (Peacock and apps).
The June 19 U.S.-Australia match delivered TAD of 6.8 million, up 46% from the U.S.’s second Group Stage match of FIFA World Cup Qatar 2022 against England (4.7 million). The match ranks as the second most-watched U.S. Men’s FIFA World Cup match ever in Spanish.
Audience engagement remains at historic highs, with 26.2 billion total minutes consumed across Telemundo broadcast, Peacock and Telemundo streaming platforms through the first 40 matches of the tournament, already surpassing the 22 billion total minutes consumed during the entirety of FIFA World Cup Qatar 2022 in Spanish, Telemundo said.
Fox Sports, the host broadcaster for the World Cup in the U.S. has also reported record ratings in the early days of the event, with viewership of 18.4 million for the first U.S. men’s game against Paraguay, making it the most-watched World Cup in U.S. history. The second U.S. men’s match against Australia attracted 14.78 million overall viewers on Fox.
The 2026 FIFA World Cup continues across Fox, Telemundo, Universo, Peacock and the Telemundo app through July 19.
