connected TV

Latest about connected TV

DETROIT, MICHIGAN - FEBRUARY 26: A detailed view of a hand holding a Fanduel Sports Network branded microphone during an interview after the Detroit Pistons defeated the Boston Celtics at Little Caesars Arena on February 26, 2025 in Detroit, Michigan. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Nic Antaya/Getty Images)

FanDuel Sports Network Launches on Vizio

By George Winslow published

Sports Devices using the Vizio OS can access the app, which features live and on-demand sports programming

Sports
The IMDb app logo appears on the screen of a smartphone in Reno, United States, on November 25, 2024. (Photo Illustration by Jaque Silva/NurPhoto via Getty Images)

DoubleVerify Taps Into IMDb for Insights on Streaming Content

By Phil Kurz published

Streaming Ad-verification firm has also added ‘Do Not Air’ automation to eliminate manual list management

Streaming
Pixabay

Comscore: Time Spent on Major Ad-Supported Streamers Rose 43% in 2025

By George Winslow published

Total time spent on streaming services was up by a more modest 6% year-over-year

Analysis
Roku

Roku, Amazon Team Up to Dominate CTV Ad Market

By Tom Butts published

BUSINESS Integration will give the two companies direct access to 80% of US connected TV households

BUSINESS
Future Today’s streaming brands

Future Today Launches CTV Marketplace

By George Winslow published

Streaming Platform delivers more than 1.5 billion addressable impressions

Streaming
personalized ads

AI: Enabling a New Era of Personalized Advertising for CTVs

By James Varndell published

Opinion Tailoring spots to viewers helps ads resonate more deeply

Opinion
woman watching connected TV

DPG’s VTM GO Streamer Adds Advanced Ad Measurement

By Phil Kurz published

Solution gives brands and agencies a better understanding of the impact of CTV channels

Streaming
Walmart and Vizio

Walmart Completes Acquisition of Vizio

By Tom Butts published

World’s largest retailer eyes lucrative connected TV business

Business
Gen Z watching TV

Why Planners Need To Take the ‘Red Pill’ and Face Reality About Gen Z TV Audiences

By Seamus Brennan published

It’s time to accept that for younger viewers, social platforms like YouTube and TikTok are television

Opinion
Broadcast Internet

The Trade Desk Jumps Into Streaming TV With Ventura OS

By George Winslow published

Streaming Disney, Paramount and Tubi indicate interest in the ad tech giant's new operating system

Streaming
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