connected TV

As consumers continue to demand nearly unlimited choice at low prices, the only thing that will keep CTV viable is advertising.

People who stream TV content now prefer to watch it on TV sets instead of personal computers, according to a new report from Conviva.

When it comes to streaming, viewers say they are becoming ok with advertisements, according to a recent report from Telaria.

Around 21.4 million U.S. households have a streaming device connected to at least one TV set.