Latest about connected TV
Report: Performance TV Ties With Social Media in Driving Ad Results
‘2026 State of Performance TV Report’ from tvScientific also finds budgets shifting from YouTube, Meta
CTV: Everything, Everywhere All at Once
As NextGen TV waits in the wings, broadcasters are securing a robust presence in the connected TV universe
FanDuel Sports Network Launches on Vizio
Sports Devices using the Vizio OS can access the app, which features live and on-demand sports programming
DoubleVerify Taps Into IMDb for Insights on Streaming Content
Streaming Ad-verification firm has also added ‘Do Not Air’ automation to eliminate manual list management
Comscore: Time Spent on Major Ad-Supported Streamers Rose 43% in 2025
Total time spent on streaming services was up by a more modest 6% year-over-year
Roku, Amazon Team Up to Dominate CTV Ad Market
BUSINESS Integration will give the two companies direct access to 80% of US connected TV households
Future Today Launches CTV Marketplace
Streaming Platform delivers more than 1.5 billion addressable impressions
AI: Enabling a New Era of Personalized Advertising for CTVs
Opinion Tailoring spots to viewers helps ads resonate more deeply
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