connected TV
Latest about connected TV
![Pixabay](https://cdn.mos.cms.futurecdn.net/ihedZiJidUZFqQaCznrrg7-320-75.jpg)
Have Viewers Really Opted-In to the CTV Economy?
By David Tice published
Low awareness of viewing tracking may be a ticking bomb for CTV
![AppLovin](https://cdn.mos.cms.futurecdn.net/7hrxuYJ4bLomhsrsABCPvn-320-75.png)
AppLovin to Acquire Wurl for $430M
By George Winslow published
The deal will extends AppLovin’s marketing platform’s reach into the connected TV market
![VAB](https://cdn.mos.cms.futurecdn.net/YS8Ancx6B5YHKkArE96BzB-320-75.jpg)
Survey Finds Brand Recall on Connected TV Ads is Better than Social Media
By George Winslow published
A new survey from tvScientific finds that connected TV viewing is now the dominant way to watch programming and that ads on connected TVs are more effective
![Vewd](https://cdn.mos.cms.futurecdn.net/2bgrs5sAagbsmrvJZzmasf-320-75.jpg)
Vewd Launches Vewd Core 4.22
By George Winslow last updated
Newest version of the HTML5 and streaming SDK for connected TV devices adds video calling and targeted ad capabilities
![Vizio](https://cdn.mos.cms.futurecdn.net/hhRy27TM67jsfysbjUaoYG-320-75.jpg)
Vizio, Verizon Partner on Advanced TV Advertising
By Michael Balderston published
Will collaborate on cross-platform and connected TV advertising solutions
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