connected TV

Sean Doherty discusses how Wurl makes a market for connected TV channels, content producers and advertisers.

As streaming viewership continues to rapidly grow, more than half or viewing is done via the TV.

As consumers continue to demand nearly unlimited choice at low prices, the only thing that will keep CTV viable is advertising.

People who stream TV content now prefer to watch it on TV sets instead of personal computers, according to a new report from Conviva.

When it comes to streaming, viewers say they are becoming ok with advertisements, according to a recent report from Telaria.

Around 21.4 million U.S. households have a streaming device connected to at least one TV set.