connected TV
Latest about connected TV

DPG’s VTM GO Streamer Adds Advanced Ad Measurement
By Phil Kurz published
Solution gives brands and agencies a better understanding of the impact of CTV channels

Walmart Completes Acquisition of Vizio
By Tom Butts published
World’s largest retailer eyes lucrative connected TV business

Why Planners Need To Take the ‘Red Pill’ and Face Reality About Gen Z TV Audiences
By Seamus Brennan published
It’s time to accept that for younger viewers, social platforms like YouTube and TikTok are television

The Trade Desk Jumps Into Streaming TV With Ventura OS
By George Winslow published
Streaming Disney, Paramount and Tubi indicate interest in the ad tech giant's new operating system

Optimizing Ad Revenue Across Streaming and Linear Channels
By Dimitri Tarassenko published
Digital has changed everything

Despite Smart TV's Dominance, Most Connected TV Viewing is on Streaming Devices
By Tom Butts published
LRG: Nearly 9 out of 10 U.S. households own a connected TV
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