connected TV AppLovin to Acquire Wurl for $430M The deal will extends AppLovin’s marketing platform’s reach into the connected TV market Survey Finds Brand Recall on Connected TV Ads is Better than Social Media A new survey from tvScientific finds that connected TV viewing is now the dominant way to watch programming and that ads on connected TVs are more effective Vewd Launches Vewd Core 4.22 Newest version of the HTML5 and streaming SDK for connected TV devices adds video calling and targeted ad capabilities Grid List Latest about connected TV Vizio, Verizon Partner on Advanced TV Advertising By Michael Balderston published 29 April 21 Will collaborate on cross-platform and connected TV advertising solutions tvScientific Rolls Out CTV Advertising Platform By Michael Balderston published 6 April 21 Designed to work as a buying, measurement and attribution platform Report: Connected TV Devices See Record Holiday Sales By Michael Balderston published 18 December 20 More than 111 million units expected to be sold in Q4 Fall TV 2020: Keynote Targets Connected TV and Brand Safety By TVT Staff published 1 September 20 GroupM's Joe Barone previews Sept. 14 opening conversation at Advanced Advertising virtual event. FreeWheel: Connected TV Starting to Resemble Linear By Michael Balderston published 11 June 20 New report focuses on how OTT has grown in last few years The Quintessential Middleman: Sometimes It’s Good to Be the Go-Between By Phil Kurz published 3 July 19 Sean Doherty discusses how Wurl makes a market for connected TV channels, content producers and advertisers. Streamers' Top Viewing Choice Remains the TV, Per Conviva By Michael Balderston published 30 April 19 As streaming viewership continues to rapidly grow, more than half or viewing is done via the TV. Why 2019 Will Be the Year of the Consumer for Connected TV By Mike Baker published 2 January 19 As consumers continue to demand nearly unlimited choice at low prices, the only thing that will keep CTV viable is advertising. TV Set Becoming Favorite Device for Video Streamers By Jon Lafayette published 9 May 18 People who stream TV content now prefer to watch it on TV sets instead of personal computers, according to a new report from Conviva. Connected TV Viewers OK With Advertising: Study By Michael Balderston published 4 October 17 When it comes to streaming, viewers say they are becoming ok with advertisements, according to a recent report from Telaria. 12 The latest product and technology information Name: Your Email Address : Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors I consent the use of my personal data in accordance with Future's privacy policy (opens in new tab), including its cookie policy. * To subscribe, you must consent to Future’s privacy policy. Thank you for signing up to TV Tech. You will receive a verification email shortly. There was a problem. Please refresh the page and try again. MOST READ1Cox Stations Dropped From Dish TV2Blackmagic Design Ships Cintel Scanner G3 HDR+ With Redesigned Light Source3Former WQAD-TV Exec Urges FCC to Approve Standard General/Tegna Deal4Swimming Australia Taps Gravity Media for FINA World Swimming Championships 5New School of Thought
Vizio, Verizon Partner on Advanced TV Advertising By Michael Balderston published 29 April 21 Will collaborate on cross-platform and connected TV advertising solutions
tvScientific Rolls Out CTV Advertising Platform By Michael Balderston published 6 April 21 Designed to work as a buying, measurement and attribution platform
Report: Connected TV Devices See Record Holiday Sales By Michael Balderston published 18 December 20 More than 111 million units expected to be sold in Q4
Fall TV 2020: Keynote Targets Connected TV and Brand Safety By TVT Staff published 1 September 20 GroupM's Joe Barone previews Sept. 14 opening conversation at Advanced Advertising virtual event.
FreeWheel: Connected TV Starting to Resemble Linear By Michael Balderston published 11 June 20 New report focuses on how OTT has grown in last few years
The Quintessential Middleman: Sometimes It’s Good to Be the Go-Between By Phil Kurz published 3 July 19 Sean Doherty discusses how Wurl makes a market for connected TV channels, content producers and advertisers.
Streamers' Top Viewing Choice Remains the TV, Per Conviva By Michael Balderston published 30 April 19 As streaming viewership continues to rapidly grow, more than half or viewing is done via the TV.
Why 2019 Will Be the Year of the Consumer for Connected TV By Mike Baker published 2 January 19 As consumers continue to demand nearly unlimited choice at low prices, the only thing that will keep CTV viable is advertising.
TV Set Becoming Favorite Device for Video Streamers By Jon Lafayette published 9 May 18 People who stream TV content now prefer to watch it on TV sets instead of personal computers, according to a new report from Conviva.
Connected TV Viewers OK With Advertising: Study By Michael Balderston published 4 October 17 When it comes to streaming, viewers say they are becoming ok with advertisements, according to a recent report from Telaria.
