Latest about connected TV
AI: Enabling a New Era of Personalized Advertising for CTVs
Opinion Tailoring spots to viewers helps ads resonate more deeply
DPG’s VTM GO Streamer Adds Advanced Ad Measurement
Solution gives brands and agencies a better understanding of the impact of CTV channels
Walmart Completes Acquisition of Vizio
World’s largest retailer eyes lucrative connected TV business
Why Planners Need To Take the ‘Red Pill’ and Face Reality About Gen Z TV Audiences
It’s time to accept that for younger viewers, social platforms like YouTube and TikTok are television
The Trade Desk Jumps Into Streaming TV With Ventura OS
Streaming Disney, Paramount and Tubi indicate interest in the ad tech giant's new operating system
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