Latest about connected TV
Survey Finds Brand Recall on Connected TV Ads is Better than Social Media
A new survey from tvScientific finds that connected TV viewing is now the dominant way to watch programming and that ads on connected TVs are more effective
Vewd Launches Vewd Core 4.22
Newest version of the HTML5 and streaming SDK for connected TV devices adds video calling and targeted ad capabilities
Vizio, Verizon Partner on Advanced TV Advertising
Will collaborate on cross-platform and connected TV advertising solutions
tvScientific Rolls Out CTV Advertising Platform
Designed to work as a buying, measurement and attribution platform
Report: Connected TV Devices See Record Holiday Sales
More than 111 million units expected to be sold in Q4
Fall TV 2020: Keynote Targets Connected TV and Brand Safety
GroupM's Joe Barone previews Sept. 14 opening conversation at Advanced Advertising virtual event.
FreeWheel: Connected TV Starting to Resemble Linear
New report focuses on how OTT has grown in last few years
The Quintessential Middleman: Sometimes It’s Good to Be the Go-Between
Sean Doherty discusses how Wurl makes a market for connected TV channels, content producers and advertisers.
