connected TV Have Viewers Really Opted-In to the CTV Economy? Low awareness of viewing tracking may be a ticking bomb for CTV AppLovin to Acquire Wurl for $430M The deal will extends AppLovin’s marketing platform’s reach into the connected TV market Survey Finds Brand Recall on Connected TV Ads is Better than Social Media A new survey from tvScientific finds that connected TV viewing is now the dominant way to watch programming and that ads on connected TVs are more effective Grid List Latest about connected TV Q&A: Nielsen’s Sara Erichson on the Connected Count By Deborah D McAdams published 29 March 16 Around 21.4 million U.S. households have a streaming device connected to at least one TV set. Why 2019 Will Be the Year of the Consumer for Connected TV By Mike Baker published 2 January 19 As consumers continue to demand nearly unlimited choice at low prices, the only thing that will keep CTV viable is advertising. TV Set Becoming Favorite Device for Video Streamers By Jon Lafayette published 9 May 18 People who stream TV content now prefer to watch it on TV sets instead of personal computers, according to a new report from Conviva. The Quintessential Middleman: Sometimes It’s Good to Be the Go-Between By Phil Kurz published 3 July 19 Sean Doherty discusses how Wurl makes a market for connected TV channels, content producers and advertisers. Connected TV Viewers OK With Advertising: Study By Michael Balderston published 4 October 17 When it comes to streaming, viewers say they are becoming ok with advertisements, according to a recent report from Telaria. 12 The latest product and technology information Name: Your Email Address : Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors I consent the use of my personal data in accordance with Future's privacy policy (opens in new tab), including its cookie policy. * To subscribe, you must consent to Future’s privacy policy. Thank you for signing up to TV Tech. You will receive a verification email shortly. There was a problem. Please refresh the page and try again. MOST READ1LG: Enhanced Ads Boost Purchases2No Laughing Matter: Comedy Is the Most Pirated Genre3Media First Launches ONNJ Streaming Channel4FCC Unveils Agenda for Media Ownership Diversity Symposium5Matthews Studio Equipment Unveils Gatorbuddy
Q&A: Nielsen’s Sara Erichson on the Connected Count By Deborah D McAdams published 29 March 16 Around 21.4 million U.S. households have a streaming device connected to at least one TV set.
Why 2019 Will Be the Year of the Consumer for Connected TV By Mike Baker published 2 January 19 As consumers continue to demand nearly unlimited choice at low prices, the only thing that will keep CTV viable is advertising.
TV Set Becoming Favorite Device for Video Streamers By Jon Lafayette published 9 May 18 People who stream TV content now prefer to watch it on TV sets instead of personal computers, according to a new report from Conviva.
The Quintessential Middleman: Sometimes It’s Good to Be the Go-Between By Phil Kurz published 3 July 19 Sean Doherty discusses how Wurl makes a market for connected TV channels, content producers and advertisers.
Connected TV Viewers OK With Advertising: Study By Michael Balderston published 4 October 17 When it comes to streaming, viewers say they are becoming ok with advertisements, according to a recent report from Telaria.
