Skip to main content
TV Technology TV Tech
RSS
  • News
  • Opinions
  • Products
  • Events
  • Resource Center
  • Subscribe
Trending
  • NAB Show
  • NextGen TV
  • FCC
  • Remote Production
  • TV Tech's February 2023 Issue

connected TV

Pixabay
Have Viewers Really Opted-In to the CTV Economy? Low awareness of viewing tracking may be a ticking bomb for CTV
AppLovin
AppLovin to Acquire Wurl for $430M The deal will extends AppLovin’s marketing platform’s reach into the connected TV market
VAB
Survey Finds Brand Recall on Connected TV Ads is Better than Social Media A new survey from tvScientific finds that connected TV viewing is now the dominant way to watch programming and that ads on connected TVs are more effective

Latest about connected TV

Q&A: Nielsen’s Sara Erichson on the Connected Count

By Deborah D McAdams published 29 March 16

Around 21.4 million U.S. households have a streaming device connected to at least one TV set.

Why 2019 Will Be the Year of the Consumer for Connected TV

By Mike Baker published 2 January 19

As consumers continue to demand nearly unlimited choice at low prices, the only thing that will keep CTV viable is advertising.

TV Set Becoming Favorite Device for Video Streamers

By Jon Lafayette published 9 May 18

People who stream TV content now prefer to watch it on TV sets instead of personal computers, according to a new report from Conviva.

The Quintessential Middleman: Sometimes It’s Good to Be the Go-Between

By Phil Kurz published 3 July 19

Sean Doherty discusses how Wurl makes a market for connected TV channels, content producers and advertisers.

Connected TV Viewers OK With Advertising: Study

By Michael Balderston published 4 October 17

When it comes to streaming, viewers say they are becoming ok with advertisements, according to a recent report from Telaria.

12
The latest product and technology information

* To subscribe, you must consent to Future’s privacy policy.

Thank you for signing up to TV Tech. You will receive a verification email shortly.

There was a problem. Please refresh the page and try again.

By submitting your information you agree to the Terms & Conditions (opens in new tab) and Privacy Policy (opens in new tab) and are aged 16 or over.
  1. money
    1
    LG: Enhanced Ads Boost Purchases
  2. 2
    No Laughing Matter: Comedy Is the Most Pirated Genre
  3. 3
    Media First Launches ONNJ Streaming Channel
  4. 4
    FCC Unveils Agenda for Media Ownership Diversity Symposium
  5. 5
    Matthews Studio Equipment Unveils Gatorbuddy

TV Tech is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site (opens in new tab).

  • Terms and conditions (opens in new tab)
  • Privacy policy (opens in new tab)
  • Cookies policy (opens in new tab)
  • Accessibility statement
  • Careers (opens in new tab)
  • Contact us (opens in new tab)
  • Advertise (opens in new tab)

© Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.