connected TV Despite Smart TV's Dominance, Most Connected TV Viewing is on Streaming Devices LRG: Nearly 9 out of 10 U.S. households own a connected TV The Power of Advanced TV Advertising: Addressability or Reach Extension? Our economic climate is changing, and the promise of hypertargeting hasn’t quite delivered on its promise To Reach CTV’s True Potential, We Need a Mindset Shift CTV is digital and real-time and it’s designed for both brand awareness and performance marketing, where yield and outcomes can be optimized Latest about connected TV Fall TV 2020: Keynote Targets Connected TV and Brand Safety By TVT Staff published 1 September 20 GroupM's Joe Barone previews Sept. 14 opening conversation at Advanced Advertising virtual event. FreeWheel: Connected TV Starting to Resemble Linear By Michael Balderston published 11 June 20 New report focuses on how OTT has grown in last few years Streamers' Top Viewing Choice Remains the TV, Per Conviva By Michael Balderston published 30 April 19 As streaming viewership continues to rapidly grow, more than half or viewing is done via the TV. Q&A: Nielsen’s Sara Erichson on the Connected Count By Deborah D McAdams published 29 March 16 Around 21.4 million U.S. households have a streaming device connected to at least one TV set. Why 2019 Will Be the Year of the Consumer for Connected TV By Mike Baker published 2 January 19 As consumers continue to demand nearly unlimited choice at low prices, the only thing that will keep CTV viable is advertising. Opinions TV Set Becoming Favorite Device for Video Streamers By Jon Lafayette published 9 May 18 People who stream TV content now prefer to watch it on TV sets instead of personal computers, according to a new report from Conviva. The Quintessential Middleman: Sometimes It’s Good to Be the Go-Between By Phil Kurz published 3 July 19 Sean Doherty discusses how Wurl makes a market for connected TV channels, content producers and advertisers. Connected TV Viewers OK With Advertising: Study By Michael Balderston published 4 October 17 When it comes to streaming, viewers say they are becoming ok with advertisements, according to a recent report from Telaria. 12Archives Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors MOST READ12024 NAB Show Attendance Topped 61,0002Survey: LGBTQIA+ TV Visibility Drives Viewership Among Young Americans3Graham Media Selects Bitmovin Playback4TV Tech Announces Winners of Best of Show Awards at 2024 NAB Show5U.S. Digital Advertising Revenues Hits High of $225B
Fall TV 2020: Keynote Targets Connected TV and Brand Safety By TVT Staff published 1 September 20 GroupM's Joe Barone previews Sept. 14 opening conversation at Advanced Advertising virtual event.
FreeWheel: Connected TV Starting to Resemble Linear By Michael Balderston published 11 June 20 New report focuses on how OTT has grown in last few years
Streamers' Top Viewing Choice Remains the TV, Per Conviva By Michael Balderston published 30 April 19 As streaming viewership continues to rapidly grow, more than half or viewing is done via the TV.
Q&A: Nielsen’s Sara Erichson on the Connected Count By Deborah D McAdams published 29 March 16 Around 21.4 million U.S. households have a streaming device connected to at least one TV set.
Why 2019 Will Be the Year of the Consumer for Connected TV By Mike Baker published 2 January 19 As consumers continue to demand nearly unlimited choice at low prices, the only thing that will keep CTV viable is advertising.
TV Set Becoming Favorite Device for Video Streamers By Jon Lafayette published 9 May 18 People who stream TV content now prefer to watch it on TV sets instead of personal computers, according to a new report from Conviva.
The Quintessential Middleman: Sometimes It’s Good to Be the Go-Between By Phil Kurz published 3 July 19 Sean Doherty discusses how Wurl makes a market for connected TV channels, content producers and advertisers.
Connected TV Viewers OK With Advertising: Study By Michael Balderston published 4 October 17 When it comes to streaming, viewers say they are becoming ok with advertisements, according to a recent report from Telaria.