Latest about connected TV
Despite Smart TV's Dominance, Most Connected TV Viewing is on Streaming Devices
LRG: Nearly 9 out of 10 U.S. households own a connected TV
The Power of Advanced TV Advertising: Addressability or Reach Extension?
Our economic climate is changing, and the promise of hypertargeting hasn’t quite delivered on its promise
To Reach CTV’s True Potential, We Need a Mindset Shift
CTV is digital and real-time and it’s designed for both brand awareness and performance marketing, where yield and outcomes can be optimized
Have Viewers Really Opted-In to the CTV Economy?
Low awareness of viewing tracking may be a ticking bomb for CTV
AppLovin to Acquire Wurl for $430M
The deal will extends AppLovin’s marketing platform’s reach into the connected TV market
Survey Finds Brand Recall on Connected TV Ads is Better than Social Media
A new survey from tvScientific finds that connected TV viewing is now the dominant way to watch programming and that ads on connected TVs are more effective
Vewd Launches Vewd Core 4.22
Newest version of the HTML5 and streaming SDK for connected TV devices adds video calling and targeted ad capabilities
Vizio, Verizon Partner on Advanced TV Advertising
Will collaborate on cross-platform and connected TV advertising solutions
