LONDON–-Gravity Media, a global production, content, media services and facilities provider, has announced that it is partnering with the creative production company, The Good Work Quickly, to launch Gravity Media Creative Agency,
Drawing on Gravity Media's global production infrastructure and deep expertise, the new agency is designed to offer customers end-to-end campaigns and services spanning strategy, creative development and execution.
“By combining world-class production expertise with high-end creative capability, we are uniquely positioned to deliver integrated campaigns that better serve the world’s biggest sporting and entertainment platforms,” explained John Newton, chairman and CEO of Gravity Media. “We look forward to deepening our collaborative offering with a continued focus on our customers’ evolving needs as the industry landscape shifts.”
The two companies said that the launch responds to a fundamental shift in the industry. As viewing habits evolve and live moments drive real-time engagement, brands and rightsholders are under increasing pressure to deliver high-impact creative, faster and across more platforms than ever before. However, many still rely on disconnected agency, production and post models that slow delivery and dilute creative consistency.
Gravity Media Creative Agency exists to solve that challenge. Its founders have previously delivered campaigns for some of the world’s largest brands, including Lexus, Emirates and Coca-Cola. Founded by experienced advertising professionals, The Good Work Quickly offers strategy, creative and production under one roof and has produced high-impact creative campaigns for globally recognised brands.
Bringing together The Good Work Quickly’s seasoned writers, directors and producers with Gravity Media’s production expertise, Gravity Media Creative Agency works across TV, documentary, digital, social, branded content and live activations.
“Gravity Media Creative sits at the intersection of broadcast craft and modern brand storytelling,” Dave Bedwood, co-founder of the Good Work Quickly, said. “Our hybrid model means we can think like a creative agency but execute like a production powerhouse.”
“We’ve built a reputation on delivering some of the most complex live productions in the world” added Jamie Hindhaugh, CEO of Gravity Media’s UK, USA, Australia and Middle East Operations. “Gravity Media Creative Agency allows us to extend that capability upstream, partnering with brands and rightsholders earlier in the process to shape the creative, not just deliver it. It’s a natural evolution of where the industry is heading.”
