Ad technology

Combining iSpot with MobileFuse's CTV offering gives advertisers a clearer view into the incremental reach and impressions over both linear and CTV sources

The platform now enables media organizations to reduce ad placement time by up to 90 percent and increase profitability

The enhancements to its advanced advertising capabilities include guaranteed incremental reach with addressable RFO

Samba AI now provides actionable context for video advertising

Amagi Ads Plus’ CTV advertising marketplace will expand ShowHeros' digital ad capabilities

The effort aims to create more standardization and interoperability across digital video, live streaming, and linear TV environments

Deal expands iSpot’s TV measurement client base and strengthens iSpot’s currency and end-to-end offerings

The partnership enables cross-platform campaigns with consistent placement

Marketers can now measure omni-channel advertising performance more accurately and effectively by combining Comcast’s viewership data and Dynata’s real-time survey data

Deo will spearhead the product development, operations and long-term technology strategy for Imagine’s ad tech portfolio