Latest about Ad technology

Comcast Technology Solutions

Comcast Technology Solutions Debuts New Addressable Ad Tech Solution

By George Winslow published

The new solution will further simplify dynamic linear addressable ad insertion

Business
Stock

Gamut to Measure Impact of Local OTT and TV Ads on Foot Traffic

By George Winslow published

Gamut has expanded its use of iSpot with the launch of the new ability to measure the impact of campaigns on foot traffic to local retail outlets

Business
money

Viant Integrates ISpot’s Measurement Solution

By George Winslow published

The integration into Viant’s Adelphic advertising software unifies linear and OTT measurement for Viant Advertisers

Products
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Ad Technology Lessons for TV

By Gil Becker published

TV advertising has shown a surprising resilience to the massive paradigm shift driven by digital ubiquity, with annual ad spending predicted to hit $195B in 2017.

Broadcast Engineering
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