Latest about Ad technology
Comcast Partners With Major TV Players To Launch Universal Ads
New platform backed by big media players aims to streamline ad sales and attract smaller advertisers who had previously focused on social media
Mediaocean To Acquire Innovid, Will Merge It With Flashtalking
Ad technology $500 million deal will create a major omnichannel ad tech platform
Warner Bros. Discovery Introduces Shop With Max and Moments
Advertising The addition of Kerv’s AI tech into WBD’s AdTech platform brings ‘shoppable entertainment’ to streaming
Adlook, Comcast’s FreeWheel To Partner on CTV Advertising
The move will improve advertisers’ access to top-tier CTV and online video inventory
LG Ad Solutions Joins Innovid’s Harmony Initiative
Joins Assembly, CMI Media Group, Goodway Group, PMG, Roku, and Vizio as partners using Harmony Direct
Waymark Launches Single-Click AI-Powered Ad Generator
PRODUCTS ‘Variations’ generates video ads in multiple lengths and aspect ratios with single-click covering all devices and platforms
Yahoo DSP Announces New Integration with Snowflake
As advertisers seek privacy-centric solutions, the collaboration offers a seamless integration of Yahoo ConnectID with Snowflake Data Clean Rooms
