Ad technology

Latest about Ad technology

Chris Le May (l.) and Henry Rivero
Chris Le May, Henry Rivero Join Synamedia Iris Ad-Tech Team

By Phil Kurz Published

People Both have extensive experience in advanced advertising and innovation

People
null
Magnite, Acxiom Announce Integration

By Phil Kurz Published

The move enables advertisers to activate first-party data and Acxiom data via Magnite

Partnerships
Viant and Wurl logos
Viant and Wurl Partner on Scene-Level CTV Targeting and Measurement

By George Winslow Published

The integration means that Wurl's BrandDiscovery’s contextual and emotional data now available via IRIS_ID

Streaming
Comscore
Yahoo DSP Integrates Comscore’s ID-Free Audience Targeting Solution

By George Winslow Published

PRODUCTS Advertisers and clients can now easily access the AI-powered privacy-centric offering in the demand side ad platform

PRODUCTS
IAB Tech Lab Summit
IAB Tech Lab Summit 2025 Will Tackle AI, Identity, CTV, Regulation

By George Winslow Published

June 4 event in New York provides a front-line look at the new rules of digital advertising

Standards
null
Magnite, Amazon Publisher Services Extend Streaming TV Collaboration

By Phil Kurz Published

Publishers now have access to incremental demand from Magnite on Amazon devices

Streaming
IAB logo with letters in black, the dot over the i in red and the dot at the end of iab. in red as well.
IAB and MRC Release Attention Measurement Guidelines for Public Comment

By George Winslow Published

It is an important development in effort to create a unified framework for measuring and reporting attention to media

Standards
Tubi ad carousel
Tubi Announces New Interactive Ad Formats

By George Winslow Published

The streamer also unveiled expanded tech partnerships and highlighted its self-serve ad platform at the IAB NewFronts

Streaming
Money
Triveni Digital, Mirakulo Introduce Dynamic Ad Insertion For ATSC 3.0 and Brazil's TV 3.0

By George Winslow Published

NEXTGEN TV Broadcasters can now target viewers with personalized ads to grow revenue

NEXTGEN TV
VideoAmp
AMS, VideoAmp Collaborate on Cross-Channel Targeting and Measurement

By George Winslow Published

Active Media Services will leverage VideoAmp's VALID big data and technology engine

Business
1 2 3 4 5 6 7 Archives