Latest about Ad technology
Operative Media Names Mike Napadano as CEO
People Former Disney ABC Television CTO will lead ad-tech firm
iSpot Taps Julie Van Ullen as President and Chief Revenue Officer
People Former Rakuten Rewards CRO joins audience-measurement firm
Viamedia Rebrands as Viamedia.ai
The rebranding comes as it unveils an AI-powered ad tech platform
Roku Now Incorporated into FreeWheel’s Streaming Hub
Roku’s premium CTV supply can now be activated through the FreeWheel Streaming Hub with better demand signals, more transparency, and more efficient monetization, the companies said
Chris Le May, Henry Rivero Join Synamedia Iris Ad-Tech Team
People Both have extensive experience in advanced advertising and innovation
Magnite, Acxiom Announce Integration
The move enables advertisers to activate first-party data and Acxiom data via Magnite
Viant and Wurl Partner on Scene-Level CTV Targeting and Measurement
The integration means that Wurl's BrandDiscovery’s contextual and emotional data now available via IRIS_ID
Yahoo DSP Integrates Comscore’s ID-Free Audience Targeting Solution
PRODUCTS Advertisers and clients can now easily access the AI-powered privacy-centric offering in the demand side ad platform
