Ad technology

Latest about Ad technology

Operative Chief Product Officer Dang Le and Operative logo
Dang Ly Joins Operative as Chief Product Officer

By Mike Demenchuk Published

People NBCUniversal alum will lead ad-tech software firm’s product strategy

People
Weigel Broadcasting logo
Weigel Broadcasting Taps OpenAP for Advanced Advertising Tools

By George Winslow Published

The partnership marks a significant step in Weigel’s move beyond traditional demographics to towards audience-based buying,

Business
Young man wearing headphones on different screens
Index Exchange Launches Gracenote-Powered Show-Level Reporting with Spectrum Reach

By George Winslow Published

The SSP capability delivers program-level insight and brand suitability controls to buyers

Business
TripleLift graphic showing a hand reaching out of an old TV to touch a robotic arm reaching out of a new TV
Ad Tech and CTV Experts Forecast 2026’s Biggest Trends

By Phil Kurz Published

INSIGHT From AI to voice control, execs sound off on 2026 trends that are reshaping the CTV and ad tech businesses

INSIGHT
Logos of NBCU and CES 2026
CES: NBCU Unveils New Cross-Platform Ad Tech Solutions, Capabilities

By George Winslow Published

The solutions aim to reimagine digital advertising with new formats, AI-powered capabilities and real-time measurement in the run-up to CES and the Olympics

Business
Ad Tech
Broadcasters See More Potential in Programmatic Advertising

By Kevin Hilton Published

‘Broadcasters and streaming providers are under growing pressure to bridge the gap between linear and digital operations’

Trends
Operative Media CEO Mike Napodano
Operative Media Names Mike Napadano as CEO

By Mike Demenchuk Published

People Former Disney ABC Television CTO will lead ad-tech firm

People
iSpot President and CRO Julie Van Ullen
iSpot Taps Julie Van Ullen as President and Chief Revenue Officer

By Mike Demenchuk Published

People Former Rakuten Rewards CRO joins audience-measurement firm

People
Viamedia.ai new logo
Viamedia Rebrands as Viamedia.ai

By George Winslow Published

The rebranding comes as it unveils an AI-powered ad tech platform

Trends
Roku and FreeWheel logos
Roku Now Incorporated into FreeWheel’s Streaming Hub

By Tom Butts Published

Roku’s premium CTV supply can now be activated through the FreeWheel Streaming Hub with better demand signals, more transparency, and more efficient monetization, the companies said

Streaming
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