Latest about Ad technology
Triveni Digital, Mirakulo Introduce Dynamic Ad Insertion For ATSC 3.0 and Brazil's TV 3.0
NEXTGEN TV Broadcasters can now target viewers with personalized ads to grow revenue
AMS, VideoAmp Collaborate on Cross-Channel Targeting and Measurement
Active Media Services will leverage VideoAmp's VALID big data and technology engine
Premion Expands Omnichannel and Ad Tech Capabilities
With the integration of Octillion, Premion has further strengthened its local CTV platform and demand side platform (DSP)
Dish Media Partners with Decentrix on New Ad Management Platform
The solution combines addressable TV and digital advertising for more efficient, unified cross-platform ad strategies
`IAB State of Data 2025’ Report Shows AI Use is Accelerating
The report provides the first-ever industry benchmarks on AI usage, adoption rates, and perceptions
Viamedia Acquires Digital Ad Company LocalFactor
LocalFactor founder & CEO Evan Rutchik named Viamedia president & chief strategy officer
Viamedia Adopts ShowSeeker Pilot To Streamline Ad Workflows
The rep firm will leverage Pilot’s predictive capabilities to optimize campaign performance
Chunghwa Telecom Taps Broadpeak for Dynamic Ad Insertion
It will use Broadpeak's server-side-ad-insertion solution to boost advertising revenue in live sports
