Latest about Ad technology
Stuart Barnes Joins Yospace as VP, International Video Development
Former Brightcove, Vimeo exec tasked with growing digital ad insertion business in North America, Europe and APAC
DirecTV Brings Programmatic Ads to Satellite Inventory
Advertising Effort gives clients increased scale and access to satellite and streaming inventory
Inscape, TVision Extend Data Partnership for Cross-Platform Measurement
Integration of TVision’s passive measurement panel strengthens Inscape’s cross-platform measurement offerings
Comcast Partners With Major TV Players To Launch Universal Ads
New platform backed by big media players aims to streamline ad sales and attract smaller advertisers who had previously focused on social media
Mediaocean To Acquire Innovid, Will Merge It With Flashtalking
Ad technology $500 million deal will create a major omnichannel ad tech platform
Warner Bros. Discovery Introduces Shop With Max and Moments
Advertising The addition of Kerv’s AI tech into WBD’s AdTech platform brings ‘shoppable entertainment’ to streaming
Adlook, Comcast’s FreeWheel To Partner on CTV Advertising
The move will improve advertisers’ access to top-tier CTV and online video inventory
