Latest about Ad technology
IAB Tech Lab Launches Its Advanced TV Initiative
The effort aims to create more standardization and interoperability across digital video, live streaming, and linear TV environments
iSpot Acquires Media Analytics Company 605
Deal expands iSpot’s TV measurement client base and strengthens iSpot’s currency and end-to-end offerings
Imagine Partners With Google Ad Manager; Plans Firsthand Glimpse At IBC2023
The partnership enables cross-platform campaigns with consistent placement
Dynata Partners with Comcast Advertising to Strengthen Media Measurement
Marketers can now measure omni-channel advertising performance more accurately and effectively by combining Comcast’s viewership data and Dynata’s real-time survey data
Imagine Communications Names Frank Deo CTO, Ad Tech
Deo will spearhead the product development, operations and long-term technology strategy for Imagine’s ad tech portfolio
Direct Digital, Beeswax to Simplify Multicultural CTV Ad Buys
The Black-owned ad tech group is working FreeWheel's Beeswax to make it easier to buy multicultural and general market CTV ad inventory
DoubleVerify to Acquire Scibids for $125M
The deal for Scibids will expand DV’s AI-powered campaign optimization solutions
Innovid Names Jeff Austin SVP of Revenue Operations
The former Stackline VP will spearhead revenue operations for independent converged TV advertising platform
