Latest about Ad technology
LG Ad Solutions Joins Innovid’s Harmony Initiative
Joins Assembly, CMI Media Group, Goodway Group, PMG, Roku, and Vizio as partners using Harmony Direct
Waymark Launches Single-Click AI-Powered Ad Generator
PRODUCTS ‘Variations’ generates video ads in multiple lengths and aspect ratios with single-click covering all devices and platforms
Yahoo DSP Announces New Integration with Snowflake
As advertisers seek privacy-centric solutions, the collaboration offers a seamless integration of Yahoo ConnectID with Snowflake Data Clean Rooms
Imagine Communications Appoints Don Durand to Head up Global Ad Tech Sales
Durand was most recently SVP of international sales and product at WideOrbit
MobileFuse, iSpot.tv Strengthen CTV and Video Measurement Capabilities
Combining iSpot with MobileFuse's CTV offering gives advertisers a clearer view into the incremental reach and impressions over both linear and CTV sources
Imagine Upgrades Ad Management Platform xG Linear with New Features
The platform now enables media organizations to reduce ad placement time by up to 90 percent and increase profitability
DirecTV Advertising Unveils New Slate of Ad Capabilities
The enhancements to its advanced advertising capabilities include guaranteed incremental reach with addressable RFO
Samba TV Launches New Generative AI Ad Solution
Samba AI now provides actionable context for video advertising
