Ad technology

Money — Triveni Digital, Mirakulo Introduce Dynamic Ad Insertion For ATSC 3.0 and Brazil's TV 3.0 Broadcasters can now target viewers with personalized ads to grow revenue

AMS, VideoAmp Collaborate on Cross-Channel Targeting and Measurement Active Media Services will leverage VideoAmp's VALID big data and technology engine

Premion Expands Omnichannel and Ad Tech Capabilities With the integration of Octillion, Premion has further strengthened its local CTV platform and demand side platform (DSP)

Latest about Ad technology

Viant Integrates ISpot’s Measurement Solution

By George Winslow published 27 October 21

The integration into Viant’s Adelphic advertising software unifies linear and OTT measurement for Viant Advertisers

Products

Ad Technology Lessons for TV

By Gil Becker published 3 May 17

TV advertising has shown a surprising resilience to the massive paradigm shift driven by digital ubiquity, with annual ad spending predicted to hit $195B in 2017.

Broadcast Engineering

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