Latest about Ad technology
DoubleVerify to Acquire Scibids for $125M
The deal for Scibids will expand DV’s AI-powered campaign optimization solutions
Innovid Names Jeff Austin SVP of Revenue Operations
The former Stackline VP will spearhead revenue operations for independent converged TV advertising platform
NBCU Is Partnering with Blockgraph to Improve First Party Data
The deal to add Blockgraph to NBCU's One Platform ad tech stack will enhance the use of first party data in ad campaigns
Clinch Partners with Samsung Ads on Personalized Ads
Clinch will offer advertisers an automated solution to personalize video and digital ads on the Samsung Ads platform
Samba TV Expands into Spanish Market
Samba TV is partnering with Smartclip as part of an aggressive international expansion
Comcast Technology Solutions Debuts New Addressable Ad Tech Solution
The new solution will further simplify dynamic linear addressable ad insertion
Gamut to Measure Impact of Local OTT and TV Ads on Foot Traffic
Gamut has expanded its use of iSpot with the launch of the new ability to measure the impact of campaigns on foot traffic to local retail outlets
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