Ad technology

With the integration of Octillion, Premion has further strengthened its local CTV platform and demand side platform (DSP)

The solution combines addressable TV and digital advertising for more efficient, unified cross-platform ad strategies

The report provides the first-ever industry benchmarks on AI usage, adoption rates, and perceptions

LocalFactor founder & CEO Evan Rutchik named Viamedia president & chief strategy officer

The rep firm will leverage Pilot’s predictive capabilities to optimize campaign performance

It will use Broadpeak's server-side-ad-insertion solution to boost advertising revenue in live sports

The unified AI platform is designed to boost viewer engagement, monetization and advertising

People Will help company bolster its cross-platform audience measurement efforts

Former Brightcove, Vimeo exec tasked with growing digital ad insertion business in North America, Europe and APAC

Advertising Effort gives clients increased scale and access to satellite and streaming inventory