Ad technology
Latest about Ad technology

Mediaocean To Acquire Innovid, Will Merge It With Flashtalking
By George Winslow published
Ad technology $500 million deal will create a major omnichannel ad tech platform

Warner Bros. Discovery Introduces Shop With Max and Moments
By George Winslow published
Advertising The addition of Kerv’s AI tech into WBD’s AdTech platform brings ‘shoppable entertainment’ to streaming

Adlook, Comcast’s FreeWheel To Partner on CTV Advertising
By George Winslow published
The move will improve advertisers’ access to top-tier CTV and online video inventory

Bitmovin Unveils AI Contextual Advertising
By Phil Kurz published
Solution optimizes ad placement based on content and viewer engagement

LG Ad Solutions Joins Innovid’s Harmony Initiative
By George Winslow published
Joins Assembly, CMI Media Group, Goodway Group, PMG, Roku, and Vizio as partners using Harmony Direct

Waymark Launches Single-Click AI-Powered Ad Generator
By Tom Butts published
PRODUCTS ‘Variations’ generates video ads in multiple lengths and aspect ratios with single-click covering all devices and platforms

Yahoo DSP Announces New Integration with Snowflake
By George Winslow published
As advertisers seek privacy-centric solutions, the collaboration offers a seamless integration of Yahoo ConnectID with Snowflake Data Clean Rooms

Imagine Communications Appoints Don Durand to Head up Global Ad Tech Sales
By Tom Butts published
Durand was most recently SVP of international sales and product at WideOrbit
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