CINCINNATI—E.W. Scripps Company has announced that it is rebranding its “Newsy” free 24/7 OTA news channel to “Scripps News,” launching Jan. 1, 2023.
Newsy, founded in 2008 as a provider of news content to online services, was acquired by The E.W. Scripps Company in 2014. A year ago—Oct. 1, 2021—it was launched as a free over-the-air network, available with a digital antenna, as well as on streaming platforms.
In announcing the change, Scripps said “the combined operation will better and more efficiently serve national audiences and Scripps local stations.” Like Newsy, the new channel will remain the country’s only free 24/7 TV news service, available over-the-air, Scripps said. As of November 2021, Scripps claimed nearly 84% of U.S. households were within Newsy’s signal.
“Newsy, the Washington Bureau and our Local Media national news desk have produced impactful journalism, from documentaries and specials to investigative enterprise and day-to-day reporting,” O’Brian said. “We will take the best practices and grow our audience through consistently unique and meaningful news coverage.”
Kate O’Brian will assume the title of executive vice president, Scripps News division, and report to Adam Symson, Scripps president and CEO. She also will continue to oversee Court TV. O’Brian has served as head of news in the Scripps Networks division since April 2021 and was previously senior vice president at ABC News and president of Al Jazeera America.
“In the creation of Scripps News, we are leveraging the company’s collective resources and building upon the equity of the Scripps name and stellar reputation for journalism,” Symson said. “The American people need greater access to free, quality local and national journalism produced by a company committed to fact-based news and information. Since the company’s inception more than 140 years ago, we have served audiences with the highest ethics and standards of independent journalism. The rebrand, merger of resources and reorganization reflects our company’s longstanding commitment and belief that journalism is central to our mission.”
Scripps News journalists will operate out of headquarters in Atlanta, with bureaus in Chicago, Dallas, Denver, Houston, Los Angeles, Missoula, Nashville, New York, Phoenix, Seattle, Tampa and Tulsa. The Scripps News Washington Bureau will continue to cover the capital and produce investigative and enterprise stories for all Scripps outlets. Scripps News also will draw upon reporting from Scripps local newsrooms.
Tom has covered the broadcast technology market for the past 25 years, including three years handling member communications for the National Association of Broadcasters followed by a year as editor of Video Technology News and DTV Business executive newsletters for Phillips Publishing. In 1999 he launched digitalbroadcasting.com for internet B2B portal Verticalnet. He is also a charter member of the CTA's Academy of Digital TV Pioneers. Since 2001, he has been editor-in-chief of TV Tech (www.tvtech.com), the leading source of news and information on broadcast and related media technology and is a frequent contributor and moderator to the brand’s Tech Leadership events.
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