PHILADELPHIA and SAN FRANCISCO.—In a first for Super Bowl coverage, Comcast and Dolby have announced that Fox’s coverage of the Super Bowl on Feb. 9 will be delivered in both Dolby Vision and Dolby Atmos.
The experience will be available to Xfinity TV customers as part of Comcast’s new Enhanced 4K offering on X1 and on the Xfinity Stream App.
“Enhanced 4K” provides customers with an unmatched viewing experience with the best picture and audio quality delivered to the home in the fastest way possible, according to Comcast, so the action customers see in their living room is only seconds behind the game as it unfolds in New Orleans.
“The Super Bowl is another example of how Xfinity is redefining the sports-viewing experience through innovations in our network and with the latest innovations from partners like Dolby,” Comcast Vice President, Sports Entertainment, Connectivity and Platforms Vito Forlenza said. “With the clearest picture quality and the most-realistic audio possible, we’re offering customers a viewing experience they can’t get anywhere else for the biggest live sporting event of the year. Plus, we’re delivering it as fast as possible over our state-of-the-art network so customers can feel like they’re witnessing every exciting moment at the same time as the fans in the Superdome.”
“Dolby and Comcast share a long history of delivering unparalleled, first-of-their-kind experiences to fans, and today marks another milestone in our journey to transform the future of live sports,” said Jason Power, vice president, AV ecosystem, Dolby Laboratories. “Together, we continue to raise the bar by offering Xfinity customers an immersive experience that brings the sights and sounds of the game to life like never before.”
In another first, Comcast also announced that Xfinity customers can also enjoy this 4K viewing experience with Dolby Vision and Dolby Atmos through the Xfinity Stream app, which is available on compatible Dolby-enabled streaming devices and TVs.
First launched for last year’s Paris Summer Olympics, Comcast explained that “Enhanced 4K” is a new quality standard to live sports delivered in 4K on X1. It leverages Comcast’s network technology to deliver the best-possible 4K video, ultra-low latency, Dolby Vision and Dolby Atmos.
Comcast also noted that Enhanced 4K joins a host of other immersive and interactive features on X1. These features include: multiview, where customers can watch up to four events at once on the same screen; aggregated sports hubs, which make finding any game fast and easy; and Odds Zone, a companion experience where fans can watch and wager with leading sportsbooks directly on TV.
