Analysis

Research New report estimates 20% to 30% of local viewing is not credited in existing syndicated measurement systems

The industry directly employs 1.3 million Americans and adds $853 billion to the U.S. GDP, according to the Global Electronics Association

Research Shows like ‘SNL’ and ‘Jimmy Kimmel Live combed for over 17 billion views on social media in 2025, according to Tubular Labs

During a period of economic uncertainty, linear TV networks increased the total ad minutes in their schedules while national linear TV ad impressions fell

Research from Dish Media argues that advertisers are missing millions of consumers by underutilizing addressable TV in their media strategies

Company, which has also launched two new reports, is including Big Data Plus Panel metrics

Disney and Fox both increased their share of total TV viewing with the start of football season

Pharmaceutical ads now account for 9% of TV advertising according to LightShed Partner’s Richard Greenfield and an even higher percentage of spots on evening newscasts

The report also found that CTV viewing showed a 48% pop in Q2 of 2025

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