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NOAA to Study Potential of Broadcast Datacasting for Weather Alerts
It is working with SpectraRep to see how how broadcast television datacasting could serve as a resilient and redundant pathway for alerts
Half of Marketers Increased CTV Budgets, But Only 33% Fully Trust Performance Claims
As CTV ad spend grows, buyers are asking harder questions about performance, accountability, and business impact
Study: 43% of Younger Viewers Have Cancelled Subscriptions over Bad UX
New study from CTAM and Hub highlights the high cost of bad app design and user frustrations
NAB Show Review Part 2: BEIT’s RF Road Map
RF Technology BEIT sessions offered a deep dive into the Broadcast Positioning System, single-frequency networks and using streaming as an OTA backup
Welcome to The Other Side
The Other Side In an age of convergence, professional and consumer technologies are crossing over more often than ever
Telemundo, Peacock See More Record Setting World Cup Audiences
U.S. vs Turkey attracted 7.4 million viewers, making it the most watched USMNT match in the history of U.S. Spanish-language TV
Take Part in Our IP for Broadcast Survey!
Results will be published just prior to the IBC Show in September
Fox Sports Delivers Another FIFA Men's World Cup Audience Record
June 19 drew the largest audiences for a single day of World Cup coverage in the history of U.S. English-language TV
