Latest about Analysis
Deloitte: 73% of Subs Are `Frustrated’ with SVOD Price Hikes
41% have ended a subscription in the last six months; 61% say they would cancel their favorite service if monthly prices increased by $5
Deepfakes Vulnerable to AI Fingerprint Hacks, Study Finds
RESEARCH Scientists from the University of Edinburgh have found that AI fingerprints can be removed or manipulated using various modes of attack
Survey: Streamers Struggle to Differentiate Themselves With Original Programming
YouTube is gaining ground with audiences as a `TV network’ rather than simply being a creator platform, according to Hub
Study: Globally HBO Max Is Most Widely Bundled Streaming Service
The streamer has 60 distribution partnerships in 20 major markets, according to Ampere Analysis
Study: Repurposed Traditional TV Ads for CTV Is a Missed Opportunity
About half of all CTV ads are still traditional TV spots that leave billions in potential brand impact untapped, according to TripleLift
Study: Broadcasters Rebuild Live Operations Around IP
The shift comes as satellite use declines and C-band spectrum is being auctioned off and reallocated, according to Caretta Research
Study: Creator Content Plays Growing Role in Streaming Habits
67% say creator content feels more original than most traditional TV and movies, according to a new survey from Tubi
Survey: Voters Trust TV News Over AI, Social and Search
Potential voters are almost 9 times more likely to trust TV news than social media platforms; 50% of total respondents rank AI lowest for trust according to a VAB study
