Latest about Analysis
All-IP Didn’t Simplify Broadcast — It Shifted the Complexity
OPINION Hybrid facilities blending IP-native and legacy gear might look simpler from afar, but they require a completely different mindset to manage day-to-day
Study: Sports Content Is Fastest-Growing Portion of Top Global SVOD Catalogs
HBO Max is home to the most sports programming among major streamers, according to Gracenote
Study: AI Labeling Does Not Hurt Video Ad Performance
MediaScience tested four AI labeling approaches as governments and platforms start to require disclosure
Study: Nearly Half of U.S. Viewers Watch Video With Captions
Survey results from U.S., U.K., France, Spain and Germany show captions have become a mainstream viewing behavior in every market
Budgets Are Now the Top Consideration for Buying a Streaming Service
Half of consumers "strongly agree" that budget is the main factor they consider when buying entertainment services
Amazon, Netflix and Google to Capture Half of CTV Ad Market by 2030
Omdia is projecting that global CTV ad revenue will hit $81 billion by 2030
Analysts: `Streaming Is Actually Lowering the Cost of Watching the NFL’
Data from LightShed Partners shows that fans can watch every NFL game, 272 in tidal, for under $600 with an antenna
Enthusiasm for New Next-Gen Streaming Platform Takes Hold
STREAMING How will MOQ revolutionize streaming?
