Analysis

Five games averaged more than 2 million viewers across ESPN and ABC and younger demos saw significant growth

RESEARCH As mobile and vertical video reshape news consumption, a new survey finds a 54-point generational gap in local news viewing

STREAMING Ten streaming services phased out in Q2 2026 as US streaming video market reorganizes, according to Parks Associates

One in six owners use smart glasses to help manage a disability, with features supporting vision, hearing, and cognitive needs

A new study of cancelled streaming series found that renewal rates on broadcast were significantly higher than for shows on major SVOD services

The 2025 totals were the third-highest annual total on record

HUB survey shows that being viewers’ first choice makes a streaming service up to six times more resistant to cancellation

Interest in making live sports streaming/CTV advertising investments during the next 6 to 12 months is even higher among ad agencies

Men’s championship averaged 3.2 million viewers while women’s championship averaged 2.7 million

For 2027, it projects total local ad revenue of $186.5 billion, essentially flat versus 2026 despite a massive reduction in political spending