Analysis

The addition of the segments reflects the growing demand for targeting capabilities as the industry shifts towards addressable advertising

RESEARCH TV, viewed on a television screen, has the highest reach and time spent of all media platforms studied, according to the advertising association

About 2 million of those were younger viewers aged 18 to 34

Optimism among executives was coupled by growing interest in sports, particularly among younger viewers, according to a new survey

YouTube accounted for 12.5% of all TV viewing in January followed by Disney (11.9%) and Netflix (8.8%)

Audience data across Disney+, Netflix, HBO Max, Paramount+, Prime Video and 16 other platforms found that premium video delivered stronger results according to the VAB

New Gracenote data also shows that news content on FAST channels up 58% as streaming catalogs continue rapid expansion

The revision added 700,000 viewers to the total released on Feb. 10

Audiences across NBC, Peacock and Telemundo were the largest since 2011

Cable surged 9% in January on strength of college football playoffs and news, while NFL delivered top 15 broadcast telecasts