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Study: Average Time Between Seasons for Original Streaming Series Doubles
Yet subscribers and viewers are remaining surprisingly loyal
New CIMM Paper Urges Industry to Rethink How Media Is Evaluated
Group launches an industry consultation to support adoption of quality-based media buying
Fuse Media Taps iSpot as Official Measurement Provider for Fast and CTV Inventory
The agreement also enables the Latino-owned media company to deliver at-scale outcomes-based campaign measurement for advertisers
All-IP Didn’t Simplify Broadcast — It Shifted the Complexity
OPINION Hybrid facilities blending IP-native and legacy gear might look simpler from afar, but they require a completely different mindset to manage day-to-day
Study: Sports Content Is Fastest-Growing Portion of Top Global SVOD Catalogs
HBO Max is home to the most sports programming among major streamers, according to Gracenote
Study: AI Labeling Does Not Hurt Video Ad Performance
MediaScience tested four AI labeling approaches as governments and platforms start to require disclosure
Study: Nearly Half of U.S. Viewers Watch Video With Captions
Survey results from U.S., U.K., France, Spain and Germany show captions have become a mainstream viewing behavior in every market
Budgets Are Now the Top Consideration for Buying a Streaming Service
Half of consumers "strongly agree" that budget is the main factor they consider when buying entertainment services
