Analysis

The report finds that low latency for live streaming has overtaken controlling costs and is now the number one concern for 36% of respondents, according to Bitmovin

Fox acquisition of Roku underscores growing value of TV operating systems and streaming platforms according to Parks Associates

That is a 8% pop from the $5.9 billion in ad revenue for NFL games last season, according to Guideline

While new orders for TV series on streaming platforms fell by 41%, orders for scripted series by linear TV players grew in recent years

APAC leaps past North America and Europe from third to first as Netflix and Amazon drive record commissioning activity

RESEARCH Continued demand for aggregation across traditional and streaming video drives new bundles and channel combinations

In Q2 2026 it beat out AT&T and Verizon with a median download speed of 222.7 Mpbs and an media upload speed of 18.1 Mbps

On weekdays, Americans also spend more time engaging with creator content than they spend watching streaming services and live TV

Streaming captured more than 48% of ad-supported TV viewing but broadcast gained ground to hold a 26.6% share according to Nielsen

RESEARCH Are streamers becoming more aware of the limits of consumers’ willingness to pay?