Analysis
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Study: Roku Most Used But Not Highest Rated Streaming Platform
By George Winslow Published
In the wake of Fox’s acquisition, the survey found that consumers give higher marks to the user experience on some competing platforms

World Cup’s Audio Challenge: One Match, One Mix
By Eric Zornes Published
Inside Audio How global audio teams create the sound of the world’s biggest sporting event

Gray Media Launches Political 360 Digital Advertising Solution
By George Winslow Published
The new offering is powered by political data and analytics provider Aristotle

Study: Younger Viewers More Distracted But More Receptive to Ads
By George Winslow Published
Viewers are also supportive of AI if it improves the viewing and advertising experience but skeptical of AI-created content

Study: Programmatic CTV Pause Ads More Effective Than Traditional Spots
By George Winslow Published
Using TVision attention data, the WunderKIND Ads study shows that Pause Ads can deliver 69% increase in attention over traditional video spots

ABC and ESPN Score Most-Watched NBA Finals Since 1998
By George Winslow Published
Game five audience peaked at 33 million viewers; all five games averaged 20.6 million

FIFA World Cup Delivers Record Ratings on Fox
By George Winslow Published
U.S. versus Paraguay was by far the most watched English-language telecast of a FIFA World Cup match in the history of American TV

Harris Poll: Half of Americans Plan to Watch at Least One World Cup Match
By George Winslow Published
One in four say they have only recently become more interested in soccer, with millennials, Hispanic Americans, and hybrid workers driving the surge in interest.
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