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Study: Free Streaming Emerges as TV’s New Normal
FAST users watch and spend nearly as much on streaming as non-users according to Hub Entertainment Research
Report: Broadcast Employment Hard Hit by AI
Broadcasting led the list of professions that have seen a decline in jobs over the past several years
New Nielsen Report Shows How Asian and Asian-American Content Has Gone Mainstream
`K-Pop Demon Hunters' delivered 20.5 billion minutes of viewing as the #1 streamed movie of 2025 among Hispanic, Asian, Black, and White viewers Nielsen reported
‘KPop Demon Hunters’ Is First Movie to Reach 1 Billion Viewing Hours
Netflix kids’ film has been in the streamer’s top 10 for 44 consecutive weeks
Nielsen: Co-Viewing Pilot Delivers +4% Average Increase in Total Viewers
Increases seen across February events including the Super Bowl, Womter Olympics, NBA All-Star Game and Daytona 500
NBC Sports’ NBA Playoff Viewership Up 58%
NBC Sports averaged 4.9 Million Viewers for 13 NBA playoff games on NBC and Peacock from April 19-28
Pinterest Makes a Major Push into CTV Advertising
The launch of tvScientific by Pinterest is the first major outcome of the visual search and discovery platform’s acquisition of tvScientific
Nielsen Introduces ‘Predictive Sales Lift’ Tool
Feature gives advertisers and agencies better insights into media campaign outcomes
