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Winter Olympics Averaging 25.7 Million U.S. Viewers, Double 2022 Audiences
More than 200 million Americans have watched NBCU’s 'Legendary February’ coverage of Olympics, Super Bowl and NBA in the first 11 days of February
Comcast Advertising, Adara Launch New Measurement Tools for Travel Industry
The offering directly matches TV ad exposure to travel bookings, helping advertisers optimize campaigns and prove return on ad spend
CIMM Details Research Plans for 2026 and New Board Appointments
Executives from Disney and OMD have joined the group’s Board
Parks: Budget Pressures Force 30% of Consumers to Cancel Streaming Services
The number of consumers citing household expenses as the top reason for cutting streaming subscriptions has increased since 2020
iSpot Introduces Agentic AI Platform iSpot SAGE
It leverages iSpot’s ad data to improve ROI-minded marketing intelligence
Opinion: Will Sony Exit the TV Business Following TCL Deal?
OPINION It's hard for some Japanese companies to admit when they've lost
SMT Providing Timing And Production Data Services for Winter Olympics
NBC Sports is using SMT’s real-time results, scoring and timing interfaces, and production support tools to provide viewers with enhanced data-driven coverage
Football, Younger Viewers Boost Ad-Supported TV Viewing in Q4 to Highest Level in 2025
In Q4 2025, streaming comprised the majority of ad supported TV (45.6%), followed by broadcast (29.6%) and cable (24.8%), Nielsen said
