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Interra Systems Adds Netflix’s VMAF Scoring to VEGA Media Analyzer
New feature boosts precision and efficiency in video quality assessment for media companies, broadcasters, and streaming service providers
Apple Could Sell 350K Vision Pros in 2024 Alone, Despite Hefty $3,500 Price
Sales will eclipse those of cheaper VR systems from Meta, Sony, Techopedia says
Comscore Adds Social Incremental Audiences to Its Flagship Digital Measurement Tool
This expands its cross-platform capabilities and enables publishers to account for their deduplicated audience footprint across desktop, mobile and social
Comscore Launches AI-Powered Political Audience Targeting Solutions
The offering from Proximic by Comscore will initially be exclusive to media buyers on The Trade Desk
NBC 5/KXAS Highlights Tech Firsts in 75TH Anniversary Celebration
KXAS launched as WBAP-TV on Sept. 27, 1948 as Texas’ first TV station and as the first facility in the nation to be specifically designed for television production and broadcasting
Report: To Save Energy, Stream Through Your Smart TV, Rather Than an External Device
Accedo recommends changing backlight settings, autoplay to reduce consumption
Comscore's Proximic Hits 5K Ad Clients for the Predictive Audience Solution
New and expanded integrations with Adobe, Publica and Teads enable targeting across CTV and digital
Samba TV Study Measures the Impact of TikTok Ads on TV Viewership
Samba TV found that 97% of TikTok TV ad campaigns prompted higher viewership across broadcast, cable and streaming
