Analysis
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By Tom Butts Published
TRENDS While sports is the overwhelming favorite, viewers are turning more to locally-produced programming, according to the TiVo Video Trends Report

By George Winslow Published
ChatGPT retains top spot in Q1, but Claude emerges as a fast-rising challenger, and women overindex on mobile AI assistant usage

By George Winslow Published
The tournament is expected to generate $9 billion in revenue, including record payments for media rights according to S&P Global Market Intelligence

By George Winslow Published
Yet subscribers and viewers are remaining surprisingly loyal

By George Winslow Published
Group launches an industry consultation to support adoption of quality-based media buying

By George Winslow Published
The agreement also enables the Latino-owned media company to deliver at-scale outcomes-based campaign measurement for advertisers

By Brendan Cline Published
OPINION Hybrid facilities blending IP-native and legacy gear might look simpler from afar, but they require a completely different mindset to manage day-to-day

By George Winslow Published
HBO Max is home to the most sports programming among major streamers, according to Gracenote
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