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Samba TV: 68% of Top 100 Brands Increased TV Ad Impressions in First Half of 2025
By George Winslow published
The report also found that CTV viewing showed a 48% pop in Q2 of 2025

CableLabs Reports Significant Progress in Transition to 10G
By George Winslow published
Cable Tech New NaaS technology, latency equipment and security frameworks are providing reliability and pervasive intelligence, security and privacy for new broadband networks

Interra Systems Adds Netflix’s VMAF Scoring to VEGA Media Analyzer
By George Winslow published
New feature boosts precision and efficiency in video quality assessment for media companies, broadcasters, and streaming service providers

Apple Could Sell 350K Vision Pros in 2024 Alone, Despite Hefty $3,500 Price
By Tom Butts published
Sales will eclipse those of cheaper VR systems from Meta, Sony, Techopedia says

Comscore Adds Social Incremental Audiences to Its Flagship Digital Measurement Tool
By George Winslow published
This expands its cross-platform capabilities and enables publishers to account for their deduplicated audience footprint across desktop, mobile and social

Comscore Launches AI-Powered Political Audience Targeting Solutions
By George Winslow published
The offering from Proximic by Comscore will initially be exclusive to media buyers on The Trade Desk

NBC 5/KXAS Highlights Tech Firsts in 75TH Anniversary Celebration
By George Winslow published
KXAS launched as WBAP-TV on Sept. 27, 1948 as Texas’ first TV station and as the first facility in the nation to be specifically designed for television production and broadcasting

Report: To Save Energy, Stream Through Your Smart TV, Rather Than an External Device
By TVT Staff published
Accedo recommends changing backlight settings, autoplay to reduce consumption
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