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Yospace logo with soccer players in background
Yospace Stitched 11.57 Billion Ads into Live Streams During World Cup

By George Winslow Published

The volume marked a big increase over other recent global events and highlighted a number of important trends in dynamic ad insertion

Business
EAST RUTHERFORD, NEW JERSEY - JULY 19: Spain's Rodri and Argentina's Enzo Fernandez during the FIFA World Cup 2026 Final match between Spain and Argentina at New York New Jersey Stadium on July 19, 2026 in East Rutherford, United States. (Photo by Rob Newell - CameraSport via Getty Images)
Telemundo, Peacock Attract Record-Breaking Audiences World Cup Coverage

By George Winslow Published

23.9 million watched the Spanish-language coverage of the final game and each stage of the 2026 tournament set viewing records for Spanish-language media

Analysis
Spain celebrates victory over Argentina in FIFA World Cup 2026 final game
Record 38.9 Million Viewers Watched FIFA World Cup 2026 Final on Fox

By George Winslow Published

Overall, FIFA World Cup 2026 was the most-watched in U.S. history averaging 7,737,000 viewers and set records for digital and social media usage

Analysis
CANADA - 2025/09/16: In this photo illustration, the YouTube Creators logo is seen displayed on a smartphone screen. (Photo Illustration by Thomas Fuller/SOPA Images/LightRocket via Getty Images)
YouTube’s Creative Ecosystem Contributed $60 Billion to U.S. GDP

By George Winslow Published

It also supported more than 540,000 full-time jobs in 2025, YouTube reported

Analysis
The Netflix logo appears on a smartphone screen with a blurred mosaic of streaming content in the background, as the streaming platform releases its Q1 2026 results, in Creteil, France, on April 17, 2026. (Photo by Samuel Boivin/NurPhoto via Getty Images)
Netflix Viewing Hit Record 97 Billion Hours in First Half of 2026

By George Winslow Published

Non-English titles represent more than a third of all viewing on Netflix, with titles from South Korea, Japan and Spain among the most-watched

Analysis
crook
Trump Threatens Networks Over Speech Coverage

By Tom Butts Published

President says ABC and NBC should lose their broadcast licenses over their refusal to air his speech live

Broadcast
Fiber optic
Parks: Cable Broadband Sub Losses Slow Down

By George Winslow Published

Even so, major cable providers lost an estimated 280,000 broadband subs in Q1 2026

Analysis
SANTA CLARA, CALIFORNIA - FEBRUARY 08: Christian Gonzalez #0 of the New England Patriots breaks up a pass intended for for Rashid Shaheed #22 of the Seattle Seahawks during the second quarter in Super Bowl LX at Levi's Stadium on February 08, 2026 in Santa Clara, California. (Photo by Thearon W. Henderson/Getty Images)
S&P Analysis: Three Quarters of Americans Watch Live Sports

By George Winslow Published

A new analysis of live sports viewing shows that 53% watch NFL but half of all casual viewers are older than 55

Analysis
NOAA Weather Radio with a transmitter in the background.
NOAA to Study Potential of Broadcast Datacasting for Weather Alerts

By George Winslow Published

It is working with SpectraRep to see how how broadcast television datacasting could serve as a resilient and redundant pathway for alerts

Analysis
Money
Half of Marketers Increased CTV Budgets, But Only 33% Fully Trust Performance Claims

By George Winslow Published

As CTV ad spend grows, buyers are asking harder questions about performance, accountability, and business impact

Analysis
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