Latest about Analysis
Study: Repurposed Traditional TV Ads for CTV Is a Missed Opportunity
About half of all CTV ads are still traditional TV spots that leave billions in potential brand impact untapped, according to TripleLift
Study: Broadcasters Rebuild Live Operations Around IP
The shift comes as satellite use declines and C-band spectrum is being auctioned off and reallocated, according to Caretta Research
Study: Creator Content Plays Growing Role in Streaming Habits
67% say creator content feels more original than most traditional TV and movies, according to a new survey from Tubi
Survey: Voters Trust TV News Over AI, Social and Search
Potential voters are almost 9 times more likely to trust TV news than social media platforms; 50% of total respondents rank AI lowest for trust according to a VAB study
A+E Global Media Signs New Agreement With Nielsen
The multiyear deal covers covers audience measurement and media intelligence and includes new services
Survey Reveals Streamers’ Dominance Over Media Sports Rights
SPORTS Report says driving factors are streaming's 'global reach' and data collection
Study: Applied AI Moving Into Core Media Workflows
The new Amagi report and survey also found that FAST viewing continues to see up rapid growth, spiking 21% in Q4 2025
Study: Women’s Sports Outperform Prime Time TV
Third annual EDO report finds that women’s sports ads drove 15% more impact than the average primetime spot, led by financial service, insurance, and restaurant brands
