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Late Night Thrives on Social Media With Billions of Views in 2025
Research Shows like ‘SNL’ and ‘Jimmy Kimmel Live combed for over 17 billion views on social media in 2025, according to Tubular Labs
Samba TV: 60% Of TV Time Spent Viewing Streaming Content
RESEARCH Sports remains strong for linear broadcasters, but streaming platforms are challenging their status
Comscore: Time Spent on Major Ad-Supported Streamers Rose 43% in 2025
Total time spent on streaming services was up by a more modest 6% year-over-year
U.K. Researchers Conclude Most Viewers Can't Discern 8K (or Even 4K) Resolution
To calculate the resolution limit, researchers conducted a study that measured participants’ ability to detect specific features in color and greyscale images on a screen
Nielsen: September Football Produces `Historic Monthly Spike’ in Broadcast Viewership
Time spent watching broadcast programming shot up 20% month-over-month, boosting its share of TV viewing past cable
iSpot: Q3 National Linear TV Ad Revenue Increases to $8.77 Billion
During a period of economic uncertainty, linear TV networks increased the total ad minutes in their schedules while national linear TV ad impressions fell
Study: Addressable TV Unlocks Growth in a Fragmented Market
Research from Dish Media argues that advertisers are missing millions of consumers by underutilizing addressable TV in their media strategies
Nielsen Unveils Redesigned Weekly TV Ranking Reports
Company, which has also launched two new reports, is including Big Data Plus Panel metrics
