Analysis

The new offering is powered by political data and analytics provider Aristotle

Viewers are also supportive of AI if it improves the viewing and advertising experience but skeptical of AI-created content

Using TVision attention data, the WunderKIND Ads study shows that Pause Ads can deliver 69% increase in attention over traditional video spots

Game five audience peaked at 33 million viewers; all five games averaged 20.6 million

U.S. versus Paraguay was by far the most watched English-language telecast of a FIFA World Cup match in the history of American TV

One in four say they have only recently become more interested in soccer, with millennials, Hispanic Americans, and hybrid workers driving the surge in interest.

FCC ‘The FCC does not need to micromanage spectrum, and it certainly does not need to use spectrum licenses as a lever for editorial control’

The US has the fourth largest soccer fanbase in the world with 62.5 million fans, according to a new Nielsen study

This is much lower than markets like the U.K., where nearly half of viewers say they ‘typically’ plan to watch, according to S&P Global Market Intelligence