Analysis
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Enthusiasm for New Next-Gen Streaming Platform Takes Hold
By Fred Dawson Published
STREAMING How will MOQ revolutionize streaming?

Study: Data and Measurement Problems Reduce CTV Ad Budgets
By George Winslow Published
86% of media planners would move more of their linear TV budgets to CTV if they had show-level targeting and reporting, according to Gracenote

Parks: Tubi, Roku Channel Are Top U.S. FAST Platforms
By George Winslow Published
Streaming Fox’s Tubi platform leads the pack in monthly users, research firm finds

Study: Free Streaming Emerges as TV’s New Normal
By George Winslow Published
FAST users watch and spend nearly as much on streaming as non-users according to Hub Entertainment Research

Report: Broadcast Employment Hard Hit by AI
By Tom Butts Published
Broadcasting led the list of professions that have seen a decline in jobs over the past several years

New Nielsen Report Shows How Asian and Asian-American Content Has Gone Mainstream
By George Winslow Published
`K-Pop Demon Hunters' delivered 20.5 billion minutes of viewing as the #1 streamed movie of 2025 among Hispanic, Asian, Black, and White viewers Nielsen reported

‘KPop Demon Hunters’ Is First Movie to Reach 1 Billion Viewing Hours
By Tom Butts Published
Netflix kids’ film has been in the streamer’s top 10 for 44 consecutive weeks

Nielsen: Co-Viewing Pilot Delivers +4% Average Increase in Total Viewers
By George Winslow Published
Increases seen across February events including the Super Bowl, Womter Olympics, NBA All-Star Game and Daytona 500
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