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Study: AI Labeling Does Not Hurt Video Ad Performance
MediaScience tested four AI labeling approaches as governments and platforms start to require disclosure
Study: Nearly Half of U.S. Viewers Watch Video With Captions
Survey results from U.S., U.K., France, Spain and Germany show captions have become a mainstream viewing behavior in every market
Budgets Are Now the Top Consideration for Buying a Streaming Service
Half of consumers "strongly agree" that budget is the main factor they consider when buying entertainment services
Amazon, Netflix and Google to Capture Half of CTV Ad Market by 2030
Omdia is projecting that global CTV ad revenue will hit $81 billion by 2030
Analysts: `Streaming Is Actually Lowering the Cost of Watching the NFL’
Data from LightShed Partners shows that fans can watch every NFL game, 272 in tidal, for under $600 with an antenna
Enthusiasm for New Next-Gen Streaming Platform Takes Hold
STREAMING How will MOQ revolutionize streaming?
Study: Data and Measurement Problems Reduce CTV Ad Budgets
86% of media planners would move more of their linear TV budgets to CTV if they had show-level targeting and reporting, according to Gracenote
Parks: Tubi, Roku Channel Are Top U.S. FAST Platforms
Streaming Fox’s Tubi platform leads the pack in monthly users, research firm finds
